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~person:"Balaji, M. S."
~person:"Kawakami, Tomoko"
~subject:"Computerspiel"
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Search: subject_exact:"Virales Marketing"
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The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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Personal word of mouth, virtual word of mouth and innovation use
Kawakami, Tomoko
;
Kishiya, Kazuhiro
;
Parry, Mark E.
- In:
The journal of product innovation management : an …
30
(
2013
)
1
,
pp. 17-30
Persistent link: https://www.econbiz.de/10009703657
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