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~person:"Balaji, M. S."
~subject:"Relationship marketing"
~subject:"word of mouth"
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Relationship marketing
word of mouth
Consumer behaviour
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Viral marketing
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Virales Marketing
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Customer satisfaction
5
Kundenzufriedenheit
5
Dienstleistungsqualität
4
Internet marketing
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Online-Marketing
4
Service failure
4
Service quality
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Beschwerdemanagement
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Beziehungsmarketing
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Complaint management
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Online retailing
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Online-Handel
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Word-of-mouth
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Experiment
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Negative word-of-mouth
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Social Web
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Social web
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Arbeitszufriedenheit
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Brand
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Brand betrayal
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Brand image
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Content richness
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Dark triad
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E-commerce
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Einzelhandel
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Balaji, M. S.
Verlegh, Peeter
7
Fink, Klaus-J.
6
Berger, Jonah
5
Rui, Huaxia
5
Godes, David
4
Karjaluoto, Heikki
4
Ko, Yong Jae
4
Kumar, V.
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Loureiro, Sandra Maria Correia
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Mavondo, Felix
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Packard, Grant
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Rita, Paulo
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Roy, Sanjit
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Sreejesh, S.
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Verhoef, Peter C.
4
Akbari, Mohsen
3
Alavi, Shirin
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Asada, Akira
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Augusto, Mário Gomes
3
Bilgihan, Anil
3
Camilleri, Mark Anthony
3
Casidy, Riza
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Chen, Zoey
3
Dahlén, Micael
3
Deshwal, Pankaj
3
Dewnarain, Senika
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Dwivedi, Yogesh Kumar
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East, Robert
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Eelen, Jiska
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Filieri, Raffaele
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Gil Saura, Irene
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Harmeling, Colleen M.
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Hwang, Yoo Hee
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Lassar, Walfried M.
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Lis, Bettina
3
Liu, Yong
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Lu, Susan Feng
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Manchanda, Puneet
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Journal of business research : JBR
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
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ECONIS (ZBW)
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Moderating role of consumers' attachment style on post-recovery satisfaction behavior
Sidhu, Sarabjit Kaur
;
Fon Sim Ong
;
Balaji, M. S.
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 354-380
Persistent link: https://www.econbiz.de/10014422333
Saved in:
2
Recover from a service failure : the differential effects of brand betrayal and brand disappointment on an exclusive brand offering
Teck Ming Tan
;
Balaji, M. S.
;
Oikarinen, Eeva-Liisa
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 126-139
Persistent link: https://www.econbiz.de/10012430477
Saved in:
3
Language divergence in service encounters : revisiting its influence on word-of-mouth
Balaji, M. S.
;
Roy, Sanjit
;
Lassar, Walfried M.
- In:
Journal of business research : JBR
72
(
2017
),
pp. 210-213
Persistent link: https://www.econbiz.de/10011645579
Saved in:
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