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~person:"Balasubramanian, Siva Kumar"
~person:"Chan, Fanny Fong Yee"
~type_genre:"Aufsatz im Buch"
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Balasubramanian, Siva Kumar
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Consumers' perceptions and attitudes toward product placements : exploring similarities and differences between Finland and the United States
Balasubramanian, Siva Kumar
;
Pillai, Deepa
;
Gistri, Giacomo
- In:
Handbook on cross-cultural marketing
,
(pp. 83-103)
.
2020
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