//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Balasubramanian, Siva Kumar"
~subject:"Viral marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Schleichwerbung"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Viral marketing
Product Placement
5
Product placement
5
Advertising effects
4
Consumer behaviour
4
Konsumentenverhalten
4
Werbewirkung
4
Comparison
2
Finland
2
Finnland
2
USA
2
United States
2
Vergleich
2
Advertising
1
Attachment theory
1
Brand
1
Brand evaluation
1
Brand image
1
Brand management
1
Consumer attitudes
1
Identification theory
1
Italien
1
Italy
1
Markenartikel
1
Markenführung
1
Markenimage
1
Meaning transfer model
1
Perception
1
SEM (structural equation modeling)
1
Social learning theory
1
Social relations
1
Soziale Beziehungen
1
Structural equation model
1
Strukturgleichungsmodell
1
Verbrauchereinstellung
1
Virales Marketing
1
Wahrnehmung
1
Werbung
1
ad priming
1
advertising
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Balasubramanian, Siva Kumar
Altobellom Suzanne A.
1
Coker, Kesha K.
1
Ha, Kyoungnam
1
Kaur, Manmeet
1
Meyer, Jeffrey
1
Norris, Cortney L.
1
Pandit, Ameet
1
Song, Reo
1
Taylor, D. Christopher
1
Taylor, Scott <Jr.>
1
Yeoh Ken Kyid
1
more ...
less ...
Published in...
All
Journal of consumer behaviour : an international research review
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Message exposure with friends : the role of social context on attitudes towards prominently placed brands
Coker, Kesha K.
;
Altobellom Suzanne A.
; …
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
2
,
pp. 102-111
Persistent link: https://www.econbiz.de/10009738785
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->