//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Balderjahn, Ingo"
~person:"Bauer, Hans H."
~subject:"Deutschland"
~type_genre:"Collection of articles of several authors"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Consumer behaviour"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Deutschland
Consumer behaviour
5
Germany
5
Konsumentenverhalten
5
Theorie
3
Theory
3
Beziehungsmarketing
2
Market research
2
Marketing management
2
Marketingmanagement
2
Marktforschung
2
Online retailing
2
Online-Handel
2
Relationship marketing
2
Advertising effects
1
Austria
1
Branche
1
Brand community
1
Brand image
1
Brand management
1
Confidence
1
Distribution channel
1
E-commerce
1
Economic sector
1
Electronic Commerce
1
Erfolgsfaktor
1
Erlebnismarketing
1
Event marketing
1
Event-Marketing
1
France
1
Frankreich
1
Handelsmarke
1
Internet
1
Internet marketing
1
Kommunikationsstrategie
1
Kundenbindung
1
Kundenmanagement
1
Lieferantenmanagement
1
Markenführung
1
Markenimage
1
more ...
less ...
Type of publication
All
Book / Working Paper
5
Type of publication (narrower categories)
All
Collection of articles of several authors
Graue Literatur
31
Non-commercial literature
31
Arbeitspapier
24
Working Paper
24
Aufsatz im Buch
9
Book section
9
Article in journal
5
Aufsatz in Zeitschrift
5
Aufsatzsammlung
5
Sammelwerk
5
Hochschulschrift
3
Systematic review
2
Thesis
2
Übersichtsarbeit
2
Bibliografie enthalten
1
Bibliography included
1
Case study
1
Conference proceedings
1
Fallstudie
1
Handbook
1
Handbuch
1
Konferenzschrift
1
Lehrbuch
1
Textbook
1
more ...
less ...
Language
All
German
5
Author
All
Balderjahn, Ingo
Bauer, Hans H.
Hippner, Hajo
4
Wilde, Klaus D.
4
Wildner, Raimund
4
Hübner, Renate
3
Arnold, Marlen
2
Bala, Christian
2
Belz, Frank
2
Bockelmann, Anna-Christina
2
Defila, Rico
2
Drees, Norbert
2
Fridrich, Christian
2
Hansen, Ursula
2
Herrmann, Andreas
2
Kucharzewski, Irmgard
2
Kuhn, Marc
2
Leitschuh, Heike
2
Schrader, Ulf
2
Schuldzinski, Wolfgang
2
Spies-Wallbaum, Holger
2
Spiller, Achim
2
Tröger, Nina
2
Wimmer, Frank
2
Zepf, Christian
2
Abedin, Annas
1
Abfalter, Dagmar
1
Achen, Matthias
1
Adelhardt, Anton
1
Alvensleben, Reimar von
1
Backhaus, Klaus
1
Banse, Martin
1
Barth, Volker
1
Bauer, Martina
1
Baumann, Axel
1
Becker, Kurt E.
1
Behrendt, Siegfried
1
Behrens, Torsten
1
Belina, Peter
1
Beschorner, Thomas
1
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Social Media und Brand Community Marketing : Grundlagen, Strategien und Erfolgskonzepte aus der Praxis
Bauer, Hans H.
(
ed.
);
Rösger, Jürgen
(
contributor
); …
-
2013
Persistent link: https://www.econbiz.de/10009700367
Saved in:
2
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
Bauer, Hans H.
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009375388
Saved in:
3
Konsumentenvertrauen : Konzepte und Anwendungen für ein nachhaltiges Kundenbindungsmanagement
Bauer, Hans H.
(
ed.
)
-
2006
Persistent link: https://www.econbiz.de/10003284144
Saved in:
4
Konsumentenverhalten im Internet
Bauer, Hans H.
(
ed.
)
-
2004
Persistent link: https://www.econbiz.de/10001851192
Saved in:
5
New developments and approaches in consumer behavior research
Balderjahn, Ingo
(
contributor
); …
-
1998
Persistent link: https://www.econbiz.de/10000975257
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->