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~person:"Ballouli, Khalid"
~person:"Ross, Stephen D."
~person:"Walker, Jay K."
~subject:"Brand image"
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Brand image
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Ballouli, Khalid
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
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ECONIS (ZBW)
2
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Toward a better understanding of parent versus local team branding in minor league baseball
Bernthal, Matthew J.
;
Ballouli, Khalid
;
Nugent, Nicholas
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10013198797
Saved in:
2
Examining brand extensions and their potential to dilute team brand associations
Walsh, Patrick
;
Ross, Stephen D.
- In:
Sport marketing quarterly : preferred journal of the …
19
(
2010
)
4
,
pp. 196-206
Persistent link: https://www.econbiz.de/10008825864
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