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~person:"Balmer, John M. T."
~person:"Balmern, John M. T."
~subject:"Business-to-business marketing"
~subject:"Corporate Social Responsibility"
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Business-to-business marketing
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Brand architecture
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Balmer, John M. T.
Balmern, John M. T.
Sarkar, Soumya
4
Melewar, T. C.
3
Balmer, John M.T.
2
Bang, Nguyen
2
Baumgarth, Carsten
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Burghausen, Mario
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Gambetti, Rossella C.
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Hur, Won-Moo
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Iglesias, Oriol
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Ind, Nicholas
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Kim, Hanna
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Mingione, Michela
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Mohanty, Seba
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Podnar, Klement
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Rauch, Christian
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Sharifah Faridah Syed Alwi
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Singh, Jaywant
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Corporate communications : an international journal
1
European journal of marketing : EJM
1
Foundations of corporate heritage
1
Journal of business research : JBR
1
The journal of brand management : an international journal
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1
The role of corporate brand image for B2B relationships of logistics service providers in China
Balmer, John M. T.
;
Lin, Zhibin
;
Chen, Weifeng
;
He, Xinming
- In:
Journal of business research : JBR
117
(
2020
),
pp. 850-861
Persistent link: https://www.econbiz.de/10012288105
Saved in:
2
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Foundations of corporate heritage
,
(pp. 169-213)
.
2017
Persistent link: https://www.econbiz.de/10011656851
Saved in:
3
Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1462-1471
Persistent link: https://www.econbiz.de/10011754988
Saved in:
4
Wally Olins (1930 - 2014), corporate identity ascendancy and corporate brand hegemony : celebrating the life of Wally Olins ; leading corporate identity exponent and prominent bran...
Balmer, John M. T.
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 459-468
Persistent link: https://www.econbiz.de/10010423879
Saved in:
5
Repertoires of the corporate past : explanation and framework ; introducing an integrated and dynamic perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Corporate communications : an international journal
19
(
2014
)
4
,
pp. 384-402
Persistent link: https://www.econbiz.de/10010424183
Saved in:
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