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~person:"Balmer, John M. T."
~person:"Brennan, Ross"
~type_genre:"Case study"
~type_genre:"Konferenzschrift"
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European journal of marketing : EJM
1
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A grounded theory of the corporate identity and corporate strategy dynamic : a corporate marketing perspective
He, Hong-wei
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 401-430
Persistent link: https://www.econbiz.de/10009733026
Saved in:
2
Perceived corporate identity/strategy dissonance : triggers and managerial responses
He, Hong-Wei
;
Balmer, John M. T.
- In:
Journal of general management
33
(
2007/08
)
1
,
pp. 71-91
Persistent link: https://www.econbiz.de/10003603249
Saved in:
3
Contemporary strategic marketing
Brennan, Ross
;
Baines, Paul
;
Garneau, Paul
;
Vos, Lynn
-
2007
-
2nd ed.
Persistent link: https://www.econbiz.de/10003522586
Saved in:
4
Contemporary strategic marketing
Brennan, Ross
;
Baines, Paul
;
Garneau, Paul
-
2002
Persistent link: https://www.econbiz.de/10001679760
Saved in:
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