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~person:"Balmer, John M. T."
~person:"Hampden-Turner, Charles"
~subject:"Strategic management"
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Unternehmenskultur
48
Corporate culture
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Firmenimage
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Brand architecture
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Balmer, John M. T.
Hampden-Turner, Charles
Herzog, Philipp
5
Liker, Jeffrey K.
4
Bertrand, Marianne
3
Bombardini, Matilde
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Doz, Yves L.
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European journal of marketing : EJM
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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The corporate brand and strategic direction : senior business school managers' cognitions of corporate brand building and management
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 8-21
Persistent link: https://www.econbiz.de/10011482790
Saved in:
2
A grounded theory of the corporate identity and corporate strategy dynamic : a corporate marketing perspective
He, Hong-wei
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 401-430
Persistent link: https://www.econbiz.de/10009733026
Saved in:
3
Innovating in a global crisis : riding the whirlwind of recession
Trompenaars, Fons
;
Hampden-Turner, Charles
-
2009
Persistent link: https://www.econbiz.de/10008809718
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