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~person:"Balmer, John M. T."
~person:"Harvey, William S."
~subject:"Competitive advantage"
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Competitive advantage
Corporate reputation
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Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
The Oxford handbook of corporate reputation
1
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ECONIS (ZBW)
2
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A labor of love? : understanding the influence of corporate reputation in the labor market
Harvey, William S.
;
Morris, Timothy
- In:
The Oxford handbook of corporate reputation
,
(pp. 341-360)
.
2012
Persistent link: https://www.econbiz.de/10009573867
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Corporate identity and corporate communications: creating a competitive advantage
Balmer, John M. T.
;
Gray, Edmund R.
- In:
Revealing the corporation : perspectives on identity, …
,
(pp. 124-135)
.
2003
Persistent link: https://www.econbiz.de/10001761939
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