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~person:"Balmer, John M. T."
~person:"Head, Keith"
~person:"Russo Spena, Tiziana"
~type:"article"
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Cultural heritage
16
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Balmer, John M. T.
Head, Keith
Russo Spena, Tiziana
Rizzo, Ilde
13
Nijkamp, Peter
12
Bifulco, Francesco
10
Guccio, Calogero
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Frey, Bruno S.
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Taheri, Babak
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Digital transformation in the cultural heritage sector : challenges to marketing in the new digital era
8
The journal of brand management : an international journal
3
Corporate communications : an international journal
1
European journal of marketing : EJM
1
International journal of entrepreneurial behavior & research
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ECONIS (ZBW)
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A digital business model : an illustrated framework from the cultural heritage business
Russo Spena, Tiziana
;
Tregua, Marco
;
D'Auria, Anna
; …
- In:
International journal of entrepreneurial behavior & research
28
(
2022
)
8
,
pp. 2000-2023
Persistent link: https://www.econbiz.de/10013455143
Saved in:
2
Future Internet and digital ecosystems
Russo Spena, Tiziana
;
Tregua, Marco
;
Bifulco, Francesco
- In:
Digital transformation in the cultural heritage sector …
,
(pp. 17-38)
.
2021
Persistent link: https://www.econbiz.de/10012612624
Saved in:
3
Digital business models
Russo Spena, Tiziana
;
Bifulco, Francesco
;
Tregua, Marco
; …
- In:
Digital transformation in the cultural heritage sector …
,
(pp. 39-68)
.
2021
Persistent link: https://www.econbiz.de/10012612625
Saved in:
4
Value propositions in digital transformation
Coppola, Mariarosaria
;
Bifulco, Francesco
;
Russo Spena, …
- In:
Digital transformation in the cultural heritage sector …
,
(pp. 69-92)
.
2021
Persistent link: https://www.econbiz.de/10012612645
Saved in:
5
Customer insights and consumer profiling
Russo Spena, Tiziana
;
D'Auria, Anna
;
Bifulco, Francesco
- In:
Digital transformation in the cultural heritage sector …
,
(pp. 95-117)
.
2021
Persistent link: https://www.econbiz.de/10012612650
Saved in:
6
Digital engagement and customer experience
Amitrano, Cristina Caterina
;
Russo Spena, Tiziana
; …
- In:
Digital transformation in the cultural heritage sector …
,
(pp. 119-136)
.
2021
Persistent link: https://www.econbiz.de/10012612653
Saved in:
7
Business intelligence and social media analytics
Russo Spena, Tiziana
;
Tregua, Marco
;
Ranieri, Angelo
; …
- In:
Digital transformation in the cultural heritage sector …
,
(pp. 137-158)
.
2021
Persistent link: https://www.econbiz.de/10012612657
Saved in:
8
Proximity marketing and context-information awareness
D'Auria, Anna
;
Russo Spena, Tiziana
;
Bifulco, Francesco
- In:
Digital transformation in the cultural heritage sector …
,
(pp. 161-180)
.
2021
Persistent link: https://www.econbiz.de/10012612660
Saved in:
9
Digital targeted communication : an integrated approach
Gargiulo, Roberta
;
Bifulco, Francesco
;
Russo Spena, Tiziana
- In:
Digital transformation in the cultural heritage sector …
,
(pp. 199-219)
.
2021
Persistent link: https://www.econbiz.de/10012612670
Saved in:
10
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
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