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~person:"Balmer, John M. T."
~person:"Hirsch, Peter B."
~person:"Wiedmann, Klaus-Peter"
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Search: subject_exact:"Corporate reputation"
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Corporate reputation
64
Firmenimage
64
Brand management
29
Markenführung
29
Corporate culture
28
Unternehmenskultur
28
Brand architecture
27
Markenarchitektur
27
Marketing management
16
Marketingmanagement
16
Public relations
14
Öffentlichkeitsarbeit
14
Reputation
11
Deutschland
8
Germany
8
Marketing
6
Corporate heritage
5
Measurement
5
Messung
5
Brand image
4
China
4
Corporate Social Responsibility
4
Corporate identity
4
Corporate social responsibility
4
Cultural heritage
4
Kulturgüter
4
Markenimage
4
Schweden
4
Sweden
4
corporate marketing
4
Beziehungsmarketing
3
Corporate branding
3
Economics department
3
Monarchie
3
Monarchy
3
Relationship marketing
3
Reputation risk
3
Risikomanagement
3
Risk management
3
Social Web
3
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19
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50
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39
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39
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German
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Balmer, John M. T.
Hirsch, Peter B.
Wiedmann, Klaus-Peter
Melewar, T. C.
48
Schwaiger, Manfred
31
Foroudi, Pantea
25
Walsh, Gianfranco
18
Bang, Nguyen
17
Carroll, Craig E.
15
Harvey, William S.
15
Pollock, Timothy G.
15
Schaarschmidt, Mario
13
Swoboda, Bernhard
13
Newburry, William
12
Tomczak, Torsten
12
Abratt, Russell
11
Barnett, Michael L.
11
Davies, Gary
11
Dowling, Grahame R.
11
Gardberg, Naomi A.
11
Helm, Sabrina
11
Podnar, Klement
11
Wæraas, Arild
11
Deephouse, David L.
10
Dennis, Charles
10
Esch, Franz-Rudolf
10
Ordoñez, Guillermo
10
Pfarrer, Michael D.
10
Pérez, Andrea
10
Sarstedt, Marko
10
Gatzert, Nadine
9
Hillenbrand, Carola
9
Kitchen, Philip J.
9
Otubanjo, Olutayo
9
Quevedo Puente, Esther de
9
Raithel, Sascha
9
Fombrun, Charles J.
8
Foroudi, Mohammad Mahdi
8
Greyser, Stephen A.
8
Gupta, Suraksha
8
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Universität Hannover / Institut für Marketing & Management
2
Leibniz Universität Hannover / Lehrstuhl Marketing und Management (M2)
1
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The journal of brand management : an international journal
8
Journal of business strategy
7
Schriftenreihe Marketing, Management
6
European journal of marketing : EJM
5
Corporate communications : an international journal
4
Corporate reputation review : an international journal
3
Foundations of corporate heritage
3
Journal of business research : JBR
3
The journal of business strategy
2
Working paper series / Bradford University School of Management
2
Brand culture
1
California management review
1
Contemplating corporate marketing, identity and communication
1
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
1
Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Facets of corporate identity, communication, and reputation
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Handbuch Unternehmenskommunikation
1
International studies of management and organization
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of marketing management : MM
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
Routledge interpretive marketing research
1
Schriftenreihe Marketin Management
1
The journal of product & brand management
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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ECONIS (ZBW)
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1
At the crossroads : generative AI and corporate risk management
Hirsch, Peter B.
- In:
The journal of business strategy
44
(
2023
)
6
,
pp. 426-429
Persistent link: https://www.econbiz.de/10014468417
Saved in:
2
Adventures in the metaverse
Hirsch, Peter B.
- In:
The journal of business strategy
43
(
2022
)
5
,
pp. 332-336
Persistent link: https://www.econbiz.de/10013392373
Saved in:
3
The role of corporate brand image for B2B relationships of logistics service providers in China
Balmer, John M. T.
;
Lin, Zhibin
;
Chen, Weifeng
;
He, Xinming
- In:
Journal of business research : JBR
117
(
2020
),
pp. 850-861
Persistent link: https://www.econbiz.de/10012288105
Saved in:
4
Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education : business school insights
Balmer, John M. T.
;
Mahmoud, Rudiana
;
Chen, Weifeng
- In:
Journal of business research : JBR
116
(
2020
),
pp. 628-641
Persistent link: https://www.econbiz.de/10012257664
Saved in:
5
Brand heritage and its impact on corporate reputation : corporate roots as a vision for the future
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Corporate reputation review : an international journal
16
(
2013
)
3
,
pp. 187-205
Persistent link: https://www.econbiz.de/10009789562
Saved in:
6
The Internet of total corporate communications, quaternary corporate communications and the corporate marketing Internet revolution : commentary
Balmer, John M. T.
;
Yen, Dorothy A.
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10011697787
Saved in:
7
Chained to a rock
Hirsch, Peter B.
- In:
Journal of business strategy
38
(
2017
)
5
,
pp. 44-48
Persistent link: https://www.econbiz.de/10011814500
Saved in:
8
The reputation community
Berens, Guido A. J. M.
;
Wiedmann, Klaus-Peter
- In:
Corporate reputation review : an international journal
20
(
2017
)
3/4
,
pp. 159-160
Persistent link: https://www.econbiz.de/10011794863
Saved in:
9
Future research directions based on a critical assessment of reputation management in practice : a German perspective
Wiedmann, Klaus-Peter
- In:
Corporate reputation review : an international journal
20
(
2017
)
3/4
,
pp. 217-223
Persistent link: https://www.econbiz.de/10011794933
Saved in:
10
Counting the spoons : what really influences corporate reputation
Hirsch, Peter B.
- In:
Journal of business strategy
38
(
2017
)
6
,
pp. 54-58
Persistent link: https://www.econbiz.de/10011757578
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