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~person:"Balmer, John M. T."
~person:"Hirsch, Peter B."
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Search: subject_exact:"Corporate reputation"
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Corporate reputation
44
Firmenimage
44
Corporate culture
25
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25
Brand architecture
24
Brand management
24
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24
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Balmer, John M. T.
Hirsch, Peter B.
Melewar, T. C.
47
Schwaiger, Manfred
29
Foroudi, Pantea
24
Wiedmann, Klaus-Peter
19
Walsh, Gianfranco
18
Bang, Nguyen
17
Carroll, Craig E.
15
Harvey, William S.
15
Pollock, Timothy G.
14
Schaarschmidt, Mario
13
Newburry, William
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Swoboda, Bernhard
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Tomczak, Torsten
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Dowling, Grahame R.
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10
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Dennis, Charles
10
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10
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10
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10
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10
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10
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9
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9
Martin, Graeme
9
Otubanjo, Olutayo
9
Quevedo Puente, Esther de
9
Schultz, Majken
9
Abeysekera, Indra
8
Fombrun, Charles J.
8
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8
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Journal of business strategy
7
The journal of brand management : an international journal
6
European journal of marketing : EJM
5
Corporate communications : an international journal
4
Journal of business research : JBR
3
Foundations of corporate heritage
2
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2
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1
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
1
Facets of corporate identity, communication, and reputation
1
International studies of management and organization
1
Journal of marketing management : MM
1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
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ECONIS (ZBW)
44
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At the crossroads : generative AI and corporate risk management
Hirsch, Peter B.
- In:
The journal of business strategy
44
(
2023
)
6
,
pp. 426-429
Persistent link: https://www.econbiz.de/10014468417
Saved in:
2
Adventures in the metaverse
Hirsch, Peter B.
- In:
The journal of business strategy
43
(
2022
)
5
,
pp. 332-336
Persistent link: https://www.econbiz.de/10013392373
Saved in:
3
Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education : business school insights
Balmer, John M. T.
;
Mahmoud, Rudiana
;
Chen, Weifeng
- In:
Journal of business research : JBR
116
(
2020
),
pp. 628-641
Persistent link: https://www.econbiz.de/10012257664
Saved in:
4
The role of corporate brand image for B2B relationships of logistics service providers in China
Balmer, John M. T.
;
Lin, Zhibin
;
Chen, Weifeng
;
He, Xinming
- In:
Journal of business research : JBR
117
(
2020
),
pp. 850-861
Persistent link: https://www.econbiz.de/10012288105
Saved in:
5
Counting the spoons : what really influences corporate reputation
Hirsch, Peter B.
- In:
Journal of business strategy
38
(
2017
)
6
,
pp. 54-58
Persistent link: https://www.econbiz.de/10011757578
Saved in:
6
Corporate heritage brands : mead's theory of the past
Hudson, Bradford T.
;
Balmer, John M. T.
- In:
Foundations of corporate heritage
,
(pp. 151-166)
.
2017
Persistent link: https://www.econbiz.de/10011656849
Saved in:
7
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Foundations of corporate heritage
,
(pp. 169-213)
.
2017
Persistent link: https://www.econbiz.de/10011656851
Saved in:
8
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
Saved in:
9
Chained to a rock
Hirsch, Peter B.
- In:
Journal of business strategy
38
(
2017
)
5
,
pp. 44-48
Persistent link: https://www.econbiz.de/10011814500
Saved in:
10
The Internet of total corporate communications, quaternary corporate communications and the corporate marketing Internet revolution : commentary
Balmer, John M. T.
;
Yen, Dorothy A.
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10011697787
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