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~person:"Balmer, John M. T."
~person:"Homma, Norbert"
~subject:"Unternehmenskultur"
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Search: subject_exact:"Unternehmensphilosophie"
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Unternehmenskultur
Corporate culture
46
Corporate reputation
25
Firmenimage
25
Brand architecture
19
Markenarchitektur
19
Marketing management
17
Marketingmanagement
17
Brand management
15
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15
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12
Öffentlichkeitsarbeit
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7
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corporate marketing
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Balmer, John M. T.
Homma, Norbert
Sackmann, Sonja A.
29
Schein, Edgar H.
27
Alvesson, Mats
25
Melewar, T. C.
24
Brown, Andrew Douglas
21
Hofstede, Geert
21
Schultz, Majken
21
Ravasi, Davide
20
Nerdinger, Friedemann W.
18
Vadi, Maaja
18
Casson, Mark
16
Kaptein, Muel
16
Siddiqui, Danish Ahmed
16
Tarba, Shlomo Yedidia
16
Zingales, Luigi
16
Alas, Ruth
15
Clegg, Stewart
15
Hatch, Mary Jo
15
Scholz, Christian
15
Stahl, Günter K.
15
Ashforth, Blake E.
14
Denison, Daniel R.
14
Kucharska, Wioleta
14
Pundt, Alexander
14
Davoine, Eric
13
Dick, Rolf van
13
Frey, Dieter
13
Pratt, Michael G.
13
Rowley, Chris
13
Weber, Yaakov
13
Barmeyer, Christoph I.
12
Bruch, Heike
12
Corley, Kevin G.
12
Schreyögg, Georg
12
Ashkanasy, Neal M.
11
Clawson, James G.
11
Cooper, Cary
11
Gioia, Dennis A.
11
Lämsä, Anna-Maija
11
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International Corporate Identity Group / Symposium <15., 2012, Århus>
1
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The journal of brand management : an international journal
7
Einführung Unternehmenskultur : Grundlagen, Perspektiven, Konsequenzen
6
Corporate communications : an international journal
5
European journal of marketing : EJM
5
International studies of management and organization
2
Journal of business ethics : JOBE
2
Journal of business research : JBR
2
Journal of general management
2
SpringerLink / Bücher
2
Brand culture
1
California management review
1
Contemplating corporate marketing, identity and communication
1
Facets of corporate identity, communication, and reputation
1
Foundations of corporate heritage
1
Lehrbuch
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Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
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ECONIS (ZBW)
46
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46
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1
Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education : business school insights
Balmer, John M. T.
;
Mahmoud, Rudiana
;
Chen, Weifeng
- In:
Journal of business research : JBR
116
(
2020
),
pp. 628-641
Persistent link: https://www.econbiz.de/10012257664
Saved in:
2
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Foundations of corporate heritage
,
(pp. 169-213)
.
2017
Persistent link: https://www.econbiz.de/10011656851
Saved in:
3
The corporate brand and strategic direction : senior business school managers' cognitions of corporate brand building and management
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 8-21
Persistent link: https://www.econbiz.de/10011482790
Saved in:
4
Corporate brands and corporate marketing : emerging trends in the big five eco-system
Balmer, John M. T.
;
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
Saved in:
5
Stakeholder, organizations and management complexities : 15th International Corporate Identity Group (ICIG) Symposium
Balmer, John M. T.
(
ed.
);
Johansen, Trine S.
(
ed.
); …
-
International Corporate Identity Group / Symposium …
-
2016
Persistent link: https://www.econbiz.de/10011497574
Saved in:
6
Scrutinizing stakeholder thinking : orthodoxy or heterodoxy?
Balmer, John M. T.
;
Johansen, Trine S.
;
Nielsen, Anne …
- In:
International studies of management and organization
46
(
2016
)
4
,
pp. 205-215
Persistent link: https://www.econbiz.de/10011497583
Saved in:
7
Introducing organisational heritage : linking corporate heritage, organisational identity and organisational memory
Balmer, John M. T.
;
Burghausen, Mario
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 385-411
Persistent link: https://www.econbiz.de/10011350097
Saved in:
8
Explicating corporate heritage, corporate heritage brands and organisational heritage
Balmer, John M. T.
;
Burghausen, Mario
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 364-384
Persistent link: https://www.econbiz.de/10011350116
Saved in:
9
Corporate identity, corporate identity scholarship and Wally Olins (1930 - 2014)
Balmer, John M. T.
- In:
Corporate communications : an international journal
20
(
2015
)
1
,
pp. 4-10
Persistent link: https://www.econbiz.de/10010513901
Saved in:
10
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 22-61
Persistent link: https://www.econbiz.de/10010519636
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