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~person:"Balmer, John M. T."
~person:"Kayande, Ujwal"
~subject:"Bibliometrie"
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Balmer, John M. T.
Kayande, Ujwal
Stremersch, Stefan
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Corporate communications : an international journal
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ECONIS (ZBW)
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Commentary on "From academic research to marketing practice : exploring the marketing science value chain"
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 141
Persistent link: https://www.econbiz.de/10010400722
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From academic research to marketing practice : exploring the marketing science value chain
Roberts, John H.
;
Kayande, Ujwal
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 127-140
Persistent link: https://www.econbiz.de/10010400726
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3
Corporate communication and corporate marketing : their nature, histories, differences and similarities
Illia, Laura
;
Balmer, John M. T.
- In:
Corporate communications : an international journal
17
(
2012
)
4
,
pp. 415-433
Persistent link: https://www.econbiz.de/10009671833
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