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~person:"Balmer, John M. T."
~person:"O'Neill, John"
~subject:"Brand management"
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Search: subject:"Hotel industry"
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Brand management
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Balmer, John M. T.
O'Neill, John
Dev, Chekitan S.
11
Han, Heesup
5
Oh, Haemoon
5
Gil Saura, Irene
4
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4
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Lee, Seonjeong
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Li, Xiangping
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Qu, Hailin
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Fu, Xiaoxiao
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Handbook of hospitality strategic management
1
Journal of general management
1
The Cornell hospitality quarterly
1
The brand challenge : adapting branding to sectorial imperatives
1
Working paper series / Bradford University School of Management
1
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ECONIS (ZBW)
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Do brand-affiliated hotels have lower cash-flow risk?
Liu, Peng
;
O'Neill, John
- In:
The Cornell hospitality quarterly
64
(
2023
)
3
,
pp. 363-380
Persistent link: https://www.econbiz.de/10014312210
Saved in:
2
Research advances in the building of hotel brands
O'Neill, John
- In:
The brand challenge : adapting branding to sectorial …
,
(pp. 253-270)
.
2015
Persistent link: https://www.econbiz.de/10010431231
Saved in:
3
Hilton : the siamese twins syndrome and the shared ownership of corporate brands
Balmer, John M. T.
(
contributor
);
Thomson, Irene
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003366973
Saved in:
4
The shared management and ownership of corporate brands : the case of Hilton
Balmer, John M. T.
;
Thomson, Irene
- In:
Journal of general management
34
(
2008/09
)
4
,
pp. 15-37
Persistent link: https://www.econbiz.de/10003855240
Saved in:
5
Recent findings regarding hotel brand and strategy
O'Neill, John
;
Mattila, Anna
- In:
Handbook of hospitality strategic management
,
(pp. 203-213)
.
2008
Persistent link: https://www.econbiz.de/10003809035
Saved in:
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