//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Balmer, John M. T."
~person:"Stremersch, Stefan"
~subject:"Bibliometrie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing-Kommunikation"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Bibliometrie
Marketing management
29
Marketingmanagement
29
Corporate culture
17
Unternehmenskultur
17
Corporate reputation
14
Firmenimage
14
Brand architecture
11
Markenarchitektur
11
Marketing
8
Public relations
7
Öffentlichkeitsarbeit
7
Brand management
6
Markenführung
6
Bibliometrics
5
corporate marketing
4
Großbritannien
3
Marketing theory
3
Marketingtheorie
3
USA
3
United Kingdom
3
United States
3
Betriebliche Wertschöpfung
2
Biotechnologie-Industrie
2
Biotechnology industry
2
Business ethics
2
Case study
2
Corporate Social Responsibility
2
Corporate branding
2
Corporate heritage
2
Corporate heritage identity
2
Corporate identity
2
Corporate marketing
2
Corporate social responsibility
2
Cultural heritage
2
Kulturgüter
2
Qualitative research
2
Schweden
2
Sweden
2
Unternehmensethik
2
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Article
4
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
All
English
5
Author
All
Balmer, John M. T.
Stremersch, Stefan
Tadajewski, Mark
3
Amjad, Tayyab
2
Ananthan, Sanuja
2
Di Benedetto, C. Anthony
2
Hoffmann, Stefan
2
Kamins, Michael A.
2
Kayande, Ujwal
2
Kumar, Prashant
2
Kumar, V.
2
Lehmann, Donald R.
2
Lindgreen, Adam
2
Loureiro, Sandra Maria Correia
2
Pirouz, Dante M.
2
Rahman, Zillur
2
Roberts, John H.
2
Rosário, Albérico Travassos
2
Sharma, Amalesh
2
Tzempelikos, Nektarios
2
Varadarajan, Rajan
2
Voigt, Kai-Ingo
2
Abdurrahman, Agus
1
Agrawal, Rajat
1
Ahmed, Selim
1
Akansha Singh
1
Alryalat, Mohammad Abdallah Ali
1
Anand, Shivika
1
Anees-ur-Rehman, Muhammad
1
Argila Irurita, Ana Maria
1
Artyukhova, Nadiia
1
Ashwin, Marie
1
Atav, Gizem
1
Azmat, Fara
1
Baccarella, Christian
1
Baccarella, Christian V.
1
Bandyopadhyay, Chinmoy
1
Barrio-García, Salvador del
1
Basu, Rituparna
1
Bharti, Kumkum
1
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Corporate communications : an international journal
1
ERIM report series research in management
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Reducing biases in advertising effectiveness research : new meta-analytic evidence
Korkames, Joseph
;
Stanley, Tom D.
;
Stremersch, Stefan
-
2022
Persistent link: https://www.econbiz.de/10013532297
Saved in:
2
Commentary on "From academic research to marketing practice : exploring the marketing science value chain"
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 141
Persistent link: https://www.econbiz.de/10010400722
Saved in:
3
From academic research to marketing practice : exploring the marketing science value chain
Roberts, John H.
;
Kayande, Ujwal
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 127-140
Persistent link: https://www.econbiz.de/10010400726
Saved in:
4
Corporate communication and corporate marketing : their nature, histories, differences and similarities
Illia, Laura
;
Balmer, John M. T.
- In:
Corporate communications : an international journal
17
(
2012
)
4
,
pp. 415-433
Persistent link: https://www.econbiz.de/10009671833
Saved in:
5
Editorial: Preface to a debate
Lehmann, Donald R.
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
2
,
pp. 153
Persistent link: https://www.econbiz.de/10009519943
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->