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~person:"Balmer, John M. T."
~subject:"Brand"
~subject:"Unternehmenskultur"
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Search: subject_exact:"Corporate reputation"
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Brand
Unternehmenskultur
Corporate reputation
35
Firmenimage
35
Corporate culture
25
Brand architecture
24
Markenarchitektur
24
Brand management
22
Markenführung
22
Marketing management
14
Marketingmanagement
14
Public relations
11
Öffentlichkeitsarbeit
11
Marketing
5
Corporate heritage
4
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corporate marketing
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English
26
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Balmer, John M. T.
Melewar, T. C.
22
Greyser, Stephen A.
7
Balmer, John M.T.
6
Bang, Nguyen
6
Burghausen, Mario
5
Lerpold, Lin
5
Ravasi, Davide
5
Amore, Mario Daniele
4
Epure, Mircea
4
Foroudi, Pantea
4
Garofalo, Orsola
4
Illia, Laura
4
Niederhäuser, Markus
4
Podnar, Klement
4
Rekom, Johan van
4
Rosenberger, Nicole
4
Schultz, Majken
4
Soenen, Guillaume
4
Urde, Mats
4
Abratt, Russell
3
Albert, Stuart
3
Bagozzi, Richard P.
3
Bartholmé, Roland H.
3
Beach, Lee Roy
3
Bravo, Rafael
3
Brunninge, Olof
3
Carroll, Craig E.
3
Chen, Jianqing
3
Christensen, Lars Thøger
3
Frandsen, Sanne
3
Gioia, Dennis A.
3
Harvey, William S.
3
Hatch, Mary Jo
3
Ind, Nicholas
3
Kitchen, Philip J.
3
Kleyn, Nicola
3
Morsing, Mette
3
Paulssen, Marcel
3
Schmidt, Holger J.
3
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The journal of brand management : an international journal
5
Corporate communications : an international journal
4
European journal of marketing : EJM
4
Journal of business research : JBR
2
Brand culture
1
California management review
1
Contemplating corporate marketing, identity and communication
1
Facets of corporate identity, communication, and reputation
1
Foundations of corporate heritage
1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
Routledge interpretive marketing research
1
Working paper series / Bradford University School of Management
1
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ECONIS (ZBW)
26
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1
Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education : business school insights
Balmer, John M. T.
;
Mahmoud, Rudiana
;
Chen, Weifeng
- In:
Journal of business research : JBR
116
(
2020
),
pp. 628-641
Persistent link: https://www.econbiz.de/10012257664
Saved in:
2
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Foundations of corporate heritage
,
(pp. 169-213)
.
2017
Persistent link: https://www.econbiz.de/10011656851
Saved in:
3
The corporate brand and strategic direction : senior business school managers' cognitions of corporate brand building and management
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 8-21
Persistent link: https://www.econbiz.de/10011482790
Saved in:
4
Corporate brands and corporate marketing : emerging trends in the big five eco-system
Balmer, John M. T.
;
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
Saved in:
5
Explicating corporate heritage, corporate heritage brands and organisational heritage
Balmer, John M. T.
;
Burghausen, Mario
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 364-384
Persistent link: https://www.econbiz.de/10011350116
Saved in:
6
Corporate identity, corporate identity scholarship and Wally Olins (1930 - 2014)
Balmer, John M. T.
- In:
Corporate communications : an international journal
20
(
2015
)
1
,
pp. 4-10
Persistent link: https://www.econbiz.de/10010513901
Saved in:
7
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 22-61
Persistent link: https://www.econbiz.de/10010519636
Saved in:
8
Wally Olins (1930 - 2014), corporate identity ascendancy and corporate brand hegemony : celebrating the life of Wally Olins ; leading corporate identity exponent and prominent bran...
Balmer, John M. T.
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 459-468
Persistent link: https://www.econbiz.de/10010423879
Saved in:
9
Repertoires of the corporate past : explanation and framework ; introducing an integrated and dynamic perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Corporate communications : an international journal
19
(
2014
)
4
,
pp. 384-402
Persistent link: https://www.econbiz.de/10010424183
Saved in:
10
Corporate heritage identity management and the multi-modal implementation of a corporate heritage identity
Burghausen, Mario
;
Balmer, John M. T.
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2311-2323
Persistent link: https://www.econbiz.de/10010401988
Saved in:
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