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~person:"Balmer, John M. T."
~subject:"Business-to-business marketing"
~subject:"Corporate Social Responsibility"
~subject:"Corporate culture"
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Business-to-business marketing
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Brand architecture
41
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41
Brand management
31
Markenführung
31
Corporate reputation
24
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24
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19
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Balmer, John M. T.
Balmer, John M.T.
6
Burghausen, Mario
5
Melewar, T. C.
5
Iglesias, Oriol
4
Ind, Nicholas
4
Sarkar, Soumya
4
Abratt, Russell
3
Bang, Nguyen
3
Greyser, Stephen A.
3
Kleyn, Nicola
3
Mingione, Michela
3
Sharifah Faridah Syed Alwi
3
Urde, Mats
3
Vallaster, Christine
3
Anisimova, Tatiana
2
Baumgarth, Carsten
2
Chen, Weifeng
2
De Roeck, Kenneth
2
Deitmar, Hanna Lena
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2
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Hatch, Mary Jo
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Hur, Won-Moo
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Maon, François
2
Markovic, Stefan
2
Mavondo, Felix
2
Mishra, Manit
2
Mishra, Prashant
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Mohanty, Seba
2
Navare, Jyoti
2
Podnar, Klement
2
Rauch, Christian
2
Schultz, Majken
2
Singh, Jaywant
2
Stuart, Helen Joyce
2
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1
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The journal of brand management : an international journal
6
European journal of marketing : EJM
4
Journal of business research : JBR
3
Corporate communications : an international journal
2
Brand culture
1
Contemplating corporate marketing, identity and communication
1
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ECONIS (ZBW)
20
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1
Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education : business school insights
Balmer, John M. T.
;
Mahmoud, Rudiana
;
Chen, Weifeng
- In:
Journal of business research : JBR
116
(
2020
),
pp. 628-641
Persistent link: https://www.econbiz.de/10012257664
Saved in:
2
The role of corporate brand image for B2B relationships of logistics service providers in China
Balmer, John M. T.
;
Lin, Zhibin
;
Chen, Weifeng
;
He, Xinming
- In:
Journal of business research : JBR
117
(
2020
),
pp. 850-861
Persistent link: https://www.econbiz.de/10012288105
Saved in:
3
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Foundations of corporate heritage
,
(pp. 169-213)
.
2017
Persistent link: https://www.econbiz.de/10011656851
Saved in:
4
The corporate brand and strategic direction : senior business school managers' cognitions of corporate brand building and management
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 8-21
Persistent link: https://www.econbiz.de/10011482790
Saved in:
5
Corporate brands and corporate marketing : emerging trends in the big five eco-system
Balmer, John M. T.
;
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
Saved in:
6
Explicating corporate heritage, corporate heritage brands and organisational heritage
Balmer, John M. T.
;
Burghausen, Mario
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 364-384
Persistent link: https://www.econbiz.de/10011350116
Saved in:
7
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 22-61
Persistent link: https://www.econbiz.de/10010519636
Saved in:
8
Wally Olins (1930 - 2014), corporate identity ascendancy and corporate brand hegemony : celebrating the life of Wally Olins ; leading corporate identity exponent and prominent bran...
Balmer, John M. T.
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 459-468
Persistent link: https://www.econbiz.de/10010423879
Saved in:
9
Repertoires of the corporate past : explanation and framework ; introducing an integrated and dynamic perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Corporate communications : an international journal
19
(
2014
)
4
,
pp. 384-402
Persistent link: https://www.econbiz.de/10010424183
Saved in:
10
Corporate heritage identity management and the multi-modal implementation of a corporate heritage identity
Burghausen, Mario
;
Balmer, John M. T.
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2311-2323
Persistent link: https://www.econbiz.de/10010401988
Saved in:
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