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~person:"Balmer, John M. T."
~subject:"Firmenimage"
~subject:"Konsumentenverhalten"
~subject:"Retail trade"
~type_genre:"Fallstudie"
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
Balmer, John M. T.
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2013
Persistent link: https://www.econbiz.de/10009782202
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