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~person:"Balmer, John M. T."
~subject:"Großbritannien"
~subject:"Strategic management"
~subject:"Unternehmensnetzwerk"
~type_genre:"Case study"
~type_genre:"Kongress"
~type_genre:"Thesis"
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Balmer, John M. T.
Zentes, Joachim
8
Hussels, Stephanie
7
Müller-Stewens, Günter
7
Devine, Marion
6
Grant, Robert M.
6
Johnson, Gerry
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Sydow, Jörg
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Whittington, Richard
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Beamish, Paul W.
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Braiden, Elizabeth
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Bruch, Heike
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Dillerup, Ralf
4
Floyd, Steven W.
4
Klein, Andreas
4
Mellahi, Kamel
4
Morschett, Dirk
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Picot, Arnold
4
Regnér, Patrick
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Reichwald, Ralf
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Weissenberger-Eibl, Marion A.
4
Andersen, Poul Houman
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Argentesi, Elena
3
Aulinger, Andreas
3
Balain, Shashi
3
Bernhard, Martin G.
3
Boothby, Kate
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Buccirossi, Paolo
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Calvano, Emilio
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Denyer, David
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California management review
1
European journal of marketing : EJM
1
Journal of general management
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ECONIS (ZBW)
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Aligning identity and strategy : corporate branding at British Airways in the late 20th century
Balmer, John M. T.
;
Stuart, Helen
;
Greyser, Stephen A.
- In:
California management review
51
(
2008/09
)
3
,
pp. 6-23
Persistent link: https://www.econbiz.de/10003907463
Saved in:
2
A grounded theory of the corporate identity and corporate strategy dynamic : a corporate marketing perspective
He, Hong-wei
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 401-430
Persistent link: https://www.econbiz.de/10009733026
Saved in:
3
Corporate brand identification and corporate brand management : how top business schools do it
Balmer, John M. T.
;
Liao, Mei-na
;
Wang, Wei-yue
- In:
Journal of general management
35
(
2009/10
)
4
,
pp. 77-102
Persistent link: https://www.econbiz.de/10003997127
Saved in:
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