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~person:"Balmer, John M. T."
~subject:"United States"
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Balmer, John M. T.
Bronnenberg, Bart J.
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De Chernatony, Leslie
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Working paper series / Bradford University School of Management
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The corporate branding triumvarite : values, promise and behaviour?
Balmer, John M. T.
(
contributor
)
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2004
Persistent link: https://www.econbiz.de/10002590164
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2
The oneworld alliance brand : a preliminary inquiry
He, Hong-Wei
(
contributor
);
Balmer, John M. T.
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002590229
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