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~person:"Balmern, John M. T."
~person:"Bang, Nguyen"
~subject:"Corporate culture"
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Corporate culture
Corporate reputation
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Firmenimage
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Public relations
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Öffentlichkeitsarbeit
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Corporate image
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Unternehmenskultur
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corporate communication
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China
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Communication
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Corporate website favourability
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Balmern, John M. T.
Bang, Nguyen
Melewar, T. C.
13
Balmer, John M. T.
12
Clawson, James G.
10
Bühler, Heike
5
Dürig, Uta-Micaela
4
Foroudi, Pantea
4
Johansen, Trine Susanne
4
Kitchen, Philip J.
4
Niederhäuser, Markus
4
Podnar, Klement
4
Rosenberger, Nicole
4
Balmer, John M.T.
3
Berbegal-Mirabent, Jasmina
3
Cheney, George
3
Christensen, Lars Thøger
3
Goodman, Michael B.
3
Heller, Michael
3
Meng, Juan
3
Nielsen, Anne Ellerup
3
Sriramesh, Krishnamurthy
3
Weaver, C. Kay
3
Alegre, Inés
2
Anand, Vikas
2
Andersen, Sophie Esmann
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Antonoff, Roman
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Aplin-Houtz, Matthew
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Bardhan, Nilanjana
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Bart, Christopher K.
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Bartholmé, Roland H.
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Bartkus, Barbara R.
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Belasen, Alan T.
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Bentele, Günter
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Breznik, Kristijan
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Brunninge, Olof
2
Bungarten, Theo
2
Bölling, Christoph
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Carroll, Craig E.
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Casile, Maureen
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European journal of marketing : EJM
2
Journal of marketing communications
2
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ECONIS (ZBW)
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An investigation of the corporate identity construct in China : managerial evidence from the high technology industry
Bang, Nguyen
;
Melewar, T. C.
;
Japutra, Arnold
;
Han, Sung Ho
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 779-800
Persistent link: https://www.econbiz.de/10011976100
Saved in:
2
The role of corporate identity management in the higher education sector : an exploratory case study
Melewar, T. C.
;
Foroudi, Pantea
;
Dinnie, Keith
;
Bang, Nguyen
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10011880776
Saved in:
3
Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1462-1471
Persistent link: https://www.econbiz.de/10011754988
Saved in:
4
The corporate identity, total corporate communications, stakeholders’ attributed identities, identifications and behaviours continuum
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1472-1502
Persistent link: https://www.econbiz.de/10011754990
Saved in:
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