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~person:"Bambauer, Silke"
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Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
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Werbewirkung ausgewählter Website-Elemente : eine empirische Studie am Beispiel der Internetauftritte von Pkw-Herstellern
Gierl, Heribert
;
Bambauer, Silke
- In:
Vielfalt und Einheit in der Marketingwissenschaft : ein …
,
(pp. 305-325)
.
2007
Persistent link: https://www.econbiz.de/10003531975
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