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~person:"Bandinelli, Romeo"
~person:"Gerdes, Jürgen"
~person:"Zolnowski, Andreas"
~subject:"Digital goods"
~type:"article"
~type_genre:"Bibliography included"
~type_genre:"Fallstudie"
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Digitale Güter
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Bekleidungsindustrie
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Burberrys Limited <London>
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Bandinelli, Romeo
Gerdes, Jürgen
Zolnowski, Andreas
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Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
1
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
1
Service-orientierte Geschäftsmodelle : erfolgreich umsetzen
1
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ECONIS (ZBW)
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Kundenorientierung durch augmentiertes Marketing
Gerdes, Jürgen
- In:
Marketing Weiterdenken : Zukunftspfade für eine …
,
(pp. 187-199)
.
2018
Persistent link: https://www.econbiz.de/10011741004
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2
Engagement as the core of social and digital media strategy in the fashion industry
Miralles, Alicia Gonzalez
;
Rinaldi, Rinaldo
; …
- In:
Business models and ICT technologies for the fashion …
,
(pp. 283-292)
.
2017
Persistent link: https://www.econbiz.de/10011629870
Saved in:
3
Veränderungstreiber service-orientierter Geschäftsmodelle
Zolnowski, Andreas
;
Böhmann, Tilo
- In:
Service-orientierte Geschäftsmodelle : erfolgreich umsetzen
,
(pp. 31-52)
.
2013
Persistent link: https://www.econbiz.de/10010245571
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