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~person:"Bandyopadhyay, Subhajyoti"
~person:"Becker, Jan U."
~person:"Lala, Vishal"
~person:"Noort, Guda van"
~subject:"Interaktive Medien"
~subject:"Technology choice"
~type_genre:"Article in journal"
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Interaktive Medien
Technology choice
Interactive media
6
Internet marketing
3
Online-Marketing
3
Advertising effects
2
Werbewirkung
2
Advertising industry
1
Agency theory
1
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1
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Brand management
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Competitive strategy
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Bandyopadhyay, Subhajyoti
Becker, Jan U.
Lala, Vishal
Noort, Guda van
Cauberghe, Verolien
4
Bellman, Steven
3
Chiagouris, Larry
3
Pelsmacker, Patrick de
3
Clement, Michel
2
Coffey, Amy Jo
2
Jiang, Zhenhui
2
Kirk, Colleen P.
2
Levy, Shalom
2
Ozcan, Kerimcan
2
Ramaswamy, Venkatram
2
Sharma, Ravi S.
2
Varan, Duane
2
Voorveld, Hilde
2
Adibi, Sasan
1
Ahmed, Rizwan Raheem
1
Ahn, Taesoo
1
Al-Barakati, Abdullah
1
Albrecht, Carmen-Maria
1
Alvandi, Mohsen
1
Amirkhanpour, Monaliz
1
Antheunis, Marjolijn L.
1
Arghashi, Vahideh
1
Arora, Taanika
1
Arroyo-Cañada, Francisco-Javier
1
Asdemir, Kursad
1
Aslam, Faheem
1
Awan, Tahir Mumtaz
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1
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1
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1
Baron, Shawn D.
1
Beatty, Susan F.
1
Benbasat, Izak
1
Berry, Leonard L.
1
Bharadwahj, Neeraj
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Journal of advertising research
2
International journal of advertising : the quarterly review of marketing communications
1
International journal of electronic commerce : IJEC
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
6
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1
How do digital natives and digital immigrants respond differently to interactivity online : a model for predicting consumer attitudes and intentions to use digital information prod...
Kirk, Colleen P.
;
Chiagouris, Larry
;
Lala, Vishal
; …
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 81-94
Persistent link: https://www.econbiz.de/10010520786
Saved in:
2
Enhancing the effects of social network site marketing campaigns : if you want consumers to like you, ask them about themselves
Noort, Guda van
;
Antheunis, Marjolijn L.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 235-252
Persistent link: https://www.econbiz.de/10010362925
Saved in:
3
Building brands with interactivity : the role of prior brand usage in the relation between perceived website interactivity and brand responses
Voorveld, Hilde A. M.
;
Noort, Guda van
;
Duijn, Meryl
- In:
The journal of brand management : an international journal
20
(
2012/13
)
7
,
pp. 608-622
Persistent link: https://www.econbiz.de/10009785362
Saved in:
4
Beauty is in the eye of the tech manager : how technology orientation and interactive-media knowledge can drive (or stall) change
Chiagouris, Larry
;
Lala, Vishal
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 328-338
Persistent link: https://www.econbiz.de/10003900845
Saved in:
5
A mechanism for on-line advertisement placement to deter click fraud
Zhou, Wei
;
Bandyopadhyay, Subhajyoti
;
Cheng, Hsing K.
; …
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 9-27
Persistent link: https://www.econbiz.de/10003817274
Saved in:
6
Digitales Fernsehen : strategische Umbrüche bei steigendem Interaktivitätsgrad
Clement, Michel
;
Becker, Jan U.
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
51
(
1999
)
12
,
pp. 1169-1190
Persistent link: https://www.econbiz.de/10001431983
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