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~person:"Bandyopadhyay, Subhajyoti"
~person:"Blankson, Charles"
~person:"Clement, Michel"
~person:"Levy, Shalom"
~subject:"Interaktive Medien"
~type_genre:"Article in journal"
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Interaktive Medien
Interactive media
6
Internet marketing
3
Online-Marketing
3
Consumer behaviour
2
Digital broadcast
2
Digitaler Rundfunk
2
Konsumentenverhalten
2
Advertising
1
Advertising effects
1
Advertising industry
1
Agency theory
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Betrug
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Competitive strategy
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Computer network
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Contract theory
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Credibility
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Deutschland
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Marketingmanagement
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Moral Hazard
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Prinzipal-Agent-Theorie
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Product Placement
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Television advertising
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Bandyopadhyay, Subhajyoti
Blankson, Charles
Clement, Michel
Levy, Shalom
Cauberghe, Verolien
4
Bellman, Steven
3
Chiagouris, Larry
3
Pelsmacker, Patrick de
3
Coffey, Amy Jo
2
Jiang, Zhenhui
2
Kirk, Colleen P.
2
Lala, Vishal
2
Noort, Guda van
2
Ozcan, Kerimcan
2
Ramaswamy, Venkatram
2
Sharma, Ravi S.
2
Varan, Duane
2
Voorveld, Hilde
2
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1
Ahmed, Rizwan Raheem
1
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1
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1
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1
Alvandi, Mohsen
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Amirkhanpour, Monaliz
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Antheunis, Marjolijn L.
1
Arghashi, Vahideh
1
Arora, Taanika
1
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1
Asdemir, Kursad
1
Aslam, Faheem
1
Awan, Tahir Mumtaz
1
Azar, Salim L.
1
Baldus, Andrea
1
Baresova, Petra
1
Baron, Shawn D.
1
Beatty, Susan F.
1
Becker, Jan U.
1
Benbasat, Izak
1
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1
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
International journal of advertising : the quarterly review of marketing communications
1
International journal of electronic commerce : IJEC
1
Journal of advertising research
1
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
6
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1
How credible is e-word of mouth across digital-marketing channels? : the roles of social capital, information richness, and interactivity
Levy, Shalom
;
Gvili, Yaniv
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 95-109
Persistent link: https://www.econbiz.de/10010520782
Saved in:
2
Consumer attitudes and interactive digital advertising
Cheng, Julian Ming Sung
;
Blankson, Charles
;
Wang, …
- In:
International journal of advertising : the quarterly …
28
(
2009
)
3
,
pp. 501-525
Persistent link: https://www.econbiz.de/10003874755
Saved in:
3
A mechanism for on-line advertisement placement to deter click fraud
Zhou, Wei
;
Bandyopadhyay, Subhajyoti
;
Cheng, Hsing K.
; …
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 9-27
Persistent link: https://www.econbiz.de/10003817274
Saved in:
4
The influence of product involvement on consumers' interactive processes in interactive television
Levy, Shalom
;
Nebenzahl, Israel D.
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
1
,
pp. 65-77
Persistent link: https://www.econbiz.de/10003666114
Saved in:
5
Fernsehen im Zeitalter von networked personal Video Recordern
Clement, Michel
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
56
(
2004
)
8
,
pp. 760-779
Persistent link: https://www.econbiz.de/10002468620
Saved in:
6
Digitales Fernsehen : strategische Umbrüche bei steigendem Interaktivitätsgrad
Clement, Michel
;
Becker, Jan U.
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
51
(
1999
)
12
,
pp. 1169-1190
Persistent link: https://www.econbiz.de/10001431983
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