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~person:"Bandyopadhyay, Subhajyoti"
~person:"Chen, Lily Shui-lien"
~person:"Pelsmacker, Patrick de"
~source:"econis"
~subject:"Advertising effects"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschriften"
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Advertising effects
Interactive media
5
Interaktive Medien
5
Werbewirkung
4
Fernsehwerbung
3
Television advertising
3
Belgien
2
Belgium
2
Fernsehprogramm
2
Internet marketing
2
Online-Marketing
2
Television programme
2
Advertising
1
Advertising industry
1
Agency theory
1
Analysis of variance
1
Betrug
1
Consumer behaviour
1
Contract theory
1
Digital broadcast
1
Digitaler Rundfunk
1
Fraud
1
Internet
1
Konditionen
1
Konsumentenverhalten
1
Moral Hazard
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Moral hazard
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Prinzipal-Agent-Theorie
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Terms and conditions
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Varianzanalyse
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Vertragstheorie
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Article in journal
Aufsatz in Zeitschriften
Aufsatz in Zeitschrift
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English
4
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Bandyopadhyay, Subhajyoti
Chen, Lily Shui-lien
Pelsmacker, Patrick de
Cauberghe, Verolien
3
Bellman, Steven
2
Antheunis, Marjolijn L.
1
Arora, Taanika
1
Asdemir, Kursad
1
Baron, Shawn D.
1
Brouwer, Caryb
1
Brown, Mark
1
Cauberghe, Veroline
1
Cheng, Hsing K.
1
Chung, Te-Lin Doreen
1
Ciorciari, Joseph
1
Daschmann, Gregor
1
Davis, Robert
1
Dinev, Tamara
1
Fennis, Bob Michaël
1
Fiore, Ann Marie
1
Fransen, Marieke
1
Garbayo, Amaya
1
Geuens, Maggie
1
Gold, Joshua
1
Hu, Qing
1
Hudders, Liselot
1
Hui, Hang Chu Michel
1
Hussain, Dildar
1
Hwang, Angel Hsing-Chi
1
Jung, Jae Min
1
Kim, Kyuree
1
Klimmt, Christoph
1
Kolsarici, Ceren
1
Kumar, Ravi
1
Lasage, Hélène
1
Liu, Yuping
1
Mahdian, Mohammad
1
Martin, Drew
1
Midha, Vishal
1
Min, Kyeong Sam
1
Moes, Anne
1
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International journal of advertising : the quarterly review of marketing communications
1
International journal of electronic commerce : IJEC
1
Journal of advertising research
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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ECONIS (ZBW)
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Context effects of TV programme-induced interactivity and telepresence on advertising responses
Cauberghe, Verolien
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 641-663
Persistent link: https://www.econbiz.de/10009349595
Saved in:
2
The effectiveness of telescopic ads delivered via interactive digital television : the impact of the amount of information and the level of interactivity on brand responses
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
4
,
pp. 297-308
Persistent link: https://www.econbiz.de/10008760277
Saved in:
3
A mechanism for on-line advertisement placement to deter click fraud
Zhou, Wei
;
Bandyopadhyay, Subhajyoti
;
Cheng, Hsing K.
; …
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 9-27
Persistent link: https://www.econbiz.de/10003817274
Saved in:
4
The advertising impact of an interactive TV program on the recall of an embedded commercial
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 352-362
Persistent link: https://www.econbiz.de/10003768832
Saved in:
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