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~person:"Banerjee, Neelotpaul"
~source:"econis"
~subject:"Athletes"
~subject:"Markenimage"
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Athletes
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Celebrity endorsement
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Brand management
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Credibility
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Brand credibility
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advertisement attitude
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brand attitude
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confirmatory factor analysis
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marketing
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purchase intention
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scale development
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Banerjee, Neelotpaul
Roy, Subhadip
7
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Global business review
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IIMB management review
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ECONIS (ZBW)
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The mediating role of brand credibility on celebrity credibility in building brand equity and immutable customer relationship
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
IIMB management review
33
(
2021
)
2
,
pp. 119-132
Persistent link: https://www.econbiz.de/10013205204
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2
Exploring the influence of celebrity credibility on brand attitude, advertisement attitude and purchase intention
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Global business review
19
(
2018
)
6
,
pp. 1622-1639
Persistent link: https://www.econbiz.de/10011982928
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