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~person:"Bang, Nguyen"
~person:"Burmann, Christoph"
~subject:"Social web"
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Search: subject:"Management"
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Social web
Markenführung
155
Brand management
154
Markenimage
90
Brand image
77
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47
Consumer behaviour
46
Germany
46
Konsumentenverhalten
46
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44
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37
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36
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32
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Language
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English
9
German
6
Author
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Bang, Nguyen
Burmann, Christoph
Füller, Johann
17
Agnihotri, Raj
16
Loureiro, Sandra Maria Correia
16
Harrigan, Paul
14
Ozuem, Wilson
14
Haenlein, Michael
13
Hajli, Nick
13
Brem, Alexander
12
Bruhn, Manfred
12
Martínez-López, Francisco J.
12
Bretschneider, Ulrich
11
Rita, Paulo
11
Cova, Bernard
10
Dwivedi, Yogesh Kumar
10
Filieri, Raffaele
10
Gázquez-Abad, Juan Carlos
10
Hollebeek, Linda D.
10
Itani, Omar S.
10
Möslein, Kathrin
10
Rui, Huaxia
10
Ahuja, Vandana
9
Bilgram, Volker
9
Hadwich, Karsten
9
Herstatt, Cornelius
9
Leimeister, Jan Marco
9
Majchrzak, Ann
9
Veloutsou, Cleopatra
9
Faraj, Samer
8
Karjaluoto, Heikki
8
Ko, Eunju
8
Kunkel, Thilo
8
Leonardi, Paul M.
8
Qiu, Liangfei
8
Rana, Nripendra P.
8
Skiera, Bernd
8
Tochtermann, Klaus
8
Vrontis, Demetris
8
Adeola, Ogechi
7
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Springer Fachmedien Wiesbaden
2
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Innovatives Markenmanagement
2
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
2
Research
2
Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
2
The journal of brand management : an international journal
2
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
Journal of strategic marketing
1
Technological forecasting & social change : an international journal
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The international journal of bank marketing : IJBM
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ECONIS (ZBW)
15
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1
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10
of
15
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date (oldest first)
1
Stimulating consumer community creation through a co-design approach
Storvang, Pia
;
Haug, Anders
;
Bang, Nguyen
- In:
International journal of market research
62
(
2020
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10012214133
Saved in:
2
Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Khian Sin Ong
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
Saved in:
3
Brand innovation and social media : knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Chen, Junsong
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 11-25
Persistent link: https://www.econbiz.de/10011422679
Saved in:
4
Erfolgswirkungen von Social Media in der B2B-Markenführung
Burmann, Christoph
;
Reuschel, Sven
-
2017
Persistent link: https://www.econbiz.de/10011772453
Saved in:
5
Exploring the role of the online customer experience in firms' multi-channel strategy : an empirical analysis of the retail banking services sector
Klaus, Philipp
;
Bang, Nguyen
- In:
Journal of strategic marketing
21
(
2013
)
5
,
pp. 429-442
Persistent link: https://www.econbiz.de/10009781100
Saved in:
6
Internetbasierte Kommunikationsinstrumente zur Markenprofilierung
Burmann, Christoph
;
Stichnoth, Fabian
;
Becker, Christian
- In:
Social Web im Tourismus : Strategien - Konzepte - …
,
(pp. 363-378)
.
2010
Persistent link: https://www.econbiz.de/10008652749
Saved in:
7
A call for "user-generated branding"
Burmann, Christoph
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10009524440
Saved in:
8
Conceptualising and validating the social capital construct in consumer-initiated online brand communities (COBCs)
Li, Stacey
;
Modi, Pratik
;
Wu, Meng-Shan
;
Chen, Cheng-Hao
; …
- In:
Technological forecasting & social change : an …
139
(
2019
),
pp. 303-310
Persistent link: https://www.econbiz.de/10012132520
Saved in:
9
Impact of perceived social media marketing activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
Saved in:
10
Trialogische Markenführung im Business-to-Business : der Einfluss von Social Media auf die identitätsbasierte Markenführung
Maier, Florian
-
2016
Persistent link: https://www.econbiz.de/10011407293
Saved in:
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