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~person:"Bang, Nguyen"
~person:"De Chernatony, Leslie"
~person:"Sattler, Henrik"
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Brand management
71
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71
Brand image
52
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38
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36
Konsumentenverhalten
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83
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Bang, Nguyen
De Chernatony, Leslie
Sattler, Henrik
Melewar, T. C.
58
Merrilees, Bill
39
Loureiro, Sandra Maria Correia
38
Phau, Ian
36
Romaniuk, Jenni
34
Diamantopoulos, Adamantios
32
Keller, Kevin Lane
31
Ko, Eunju
31
Han, Heesup
30
Esch, Franz-Rudolf
28
Gierl, Heribert
28
Gupta, Suraksha
27
Balmer, John M. T.
26
Foroudi, Pantea
26
Baumgarth, Carsten
25
Guzman, Francisco
24
King, Ceridwyn
24
Sarkar, Abhigyan
24
Veloutsou, Cleopatra
24
Christodoulides, George
23
Rahman, Zillur
23
Sung, Yongjun
23
Vrontis, Demetris
23
Dawes, John
22
Pitt, Leyland F.
22
Wiedmann, Klaus-Peter
22
Herrmann, Andreas
21
Japutra, Arnold
21
Khan, Imran
21
Paul, Justin
21
Pelsmacker, Patrick de
21
Valette-Florence, Pierre
21
Völckner, Franziska
21
Burmann, Christoph
20
Fetscherin, Marc
20
Hollebeek, Linda D.
20
Kunkel, Thilo
20
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Journal of business research : JBR
12
European journal of marketing : EJM
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of business economics : JBE
4
Schmalenbach business review : sbr
4
The journal of brand management : an international journal
4
The marketing review
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Die Betriebswirtschaft : DBW
3
International studies of management and organization
3
Qualitative market research : an international journal
3
Asia-Pacific journal of business administration
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of strategic marketing
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Marketing theory
2
The international journal of bank marketing : IJBM
2
The journal of product & brand management
2
The service industries journal
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Handelsforschung
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail & distribution management
1
Journal of advertising research
1
Journal of business economics and management
1
Journal of euromarketing
1
Journal of global marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing for higher education
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of marketing research : JMR
1
Journal of service research : JSR
1
Journal of vacation marketing : an international journal
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MSI reports : working paper series
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ECONIS (ZBW)
95
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1
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95
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1
Applying option thinking to value experiential marketing content
Völckner, Franziska
;
Spann, Martin
;
Sattler, Henrik
; …
- In:
The journal of media economics
35
(
2023
)
1/2
,
pp. 1-27
Persistent link: https://www.econbiz.de/10014340498
Saved in:
2
Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Khian Sin Ong
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
Saved in:
3
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
4
Community members' perception of brand community character : construction and validation of a new scale
Relling, Marleen
;
Schnittka, Oliver
;
Ringle, Christian M.
; …
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 107-120
Persistent link: https://www.econbiz.de/10011616011
Saved in:
5
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
6
Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
Saved in:
7
Responsible brands vs active brands? : an examination of brand personality on brand awareness, brand trust, and brand loyalty
Molinillo, Sebastian
;
Japutra, Arnold
;
Bang, Nguyen
; …
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10011700781
Saved in:
8
Fly me to the moon : from corporate branding orientation to retailer preference and business performance
Foroudi, Pantea
;
Foroudi, Mohammad Mahdi
;
Palazzo, Maria
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 78-112
Persistent link: https://www.econbiz.de/10012798182
Saved in:
9
Brand positioning based on brand image-country image fit
Klein, Kristina
;
Völckner, Franziska
;
Bruno, Hernan A.
; …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 516-538
Persistent link: https://www.econbiz.de/10012038426
Saved in:
10
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
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