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~person:"Bang, Nguyen"
~person:"Gupta, Suraksha"
~person:"Warnaby, Gary"
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Place marketing
18
Standortmarketing
18
Brand management
8
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6
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6
place marketing
6
Tourism marketing
4
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retailing
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Bang, Nguyen
Gupta, Suraksha
Warnaby, Gary
Campelo, Adriana
8
Zenker, Sebastian
8
Medway, Dominic
7
Melewar, T. C.
7
Braun, Erik
6
Foroudi, Pantea
6
Kavaratzis, Mihalis
6
Anholt, Simon
5
Dinnie, Keith
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Hanna, Sonya
5
Lucarelli, Andrea
5
Metaxas, Theodore
5
Rowley, Jennifer
5
Foroudi, Mohammad Mahdi
4
Papadopoulos, Nicolas G.
4
Pechlaner, Harald
4
Rauhut, Daniel
4
Skinner, Heather
4
Stylidis, Dimitrios
4
Uslay, Can
4
Ashworth, Gregory J.
3
Bayraktar, Ahmet
3
Bose, Sunny
3
Brown, Stephen
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Bruwer, Johan
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Cassinger, Cecilia
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Charters, Steve
3
Cudny, Waldemar
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Dallmann, Nicolas
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Dennis, Charles
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Giovanardi, Massimo
3
Hamm, Rüdiger
3
Hultman, Magnus
3
Jaenichen, Sebastian
3
Kabanda, Patrick
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3
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Handbook on place branding and marketing
4
Marketing theory
4
Journal of business research : JBR
3
Journal of marketing management : MM
2
Local Economy
2
Business/Economics
1
Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
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ECONIS (ZBW)
19
RePEc
2
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1
Linking identity and heritage with image and a reputation for competition
Foroudi, Pantea
;
Cuomo, Maria Teresa
;
Foroudi, Mohammad …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 317-325
Persistent link: https://www.econbiz.de/10012230495
Saved in:
2
Nations as brands : cinema's place in the branding role
Gupta, Shashwat
;
Foroudi, Mohammad Mahdi
;
Väätänen, Juha
- In:
Journal of business research : JBR
116
(
2020
),
pp. 721-733
Persistent link: https://www.econbiz.de/10012257675
Saved in:
3
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
4
Country branding emerging from citizens' emotions and the perceptions of competitive advantage : the case of Malaysia
Norbani Che Ha
;
Bang, Nguyen
;
Wan Kalthom Yahya
; …
- In:
Journal of vacation marketing : an international journal
22
(
2016
)
1
,
pp. 13-28
Persistent link: https://www.econbiz.de/10011539975
Saved in:
5
Marketing the "city of smells"
Henshaw, Victoria
;
Medway, Dominic
;
Warnaby, Gary
; …
- In:
Marketing theory
16
(
2016
)
2
,
pp. 153-170
Persistent link: https://www.econbiz.de/10011495031
Saved in:
6
What about the "place" in place marketing?
Warnaby, Gary
;
Medway, Dominic
- In:
Marketing theory
13
(
2013
)
3
,
pp. 345-363
Persistent link: https://www.econbiz.de/10009790640
Saved in:
7
"I love this place" : tourists´ destination brand love
Swanson, Kathryn
;
Medway, Dominic
;
Warnaby, Gary
- In:
Handbook on place branding and marketing
,
(pp. 88-107)
.
2017
Persistent link: https://www.econbiz.de/10011685147
Saved in:
8
Multisensory place branding : a manifesto for research
Medway, Dominic
;
Warnaby, Gary
- In:
Handbook on place branding and marketing
,
(pp. 147-159)
.
2017
Persistent link: https://www.econbiz.de/10011685161
Saved in:
9
Mobility, marketing, and the experience of the city
Warnaby, Gary
;
Parker, Christopher J.
- In:
Handbook on place branding and marketing
,
(pp. 203-218)
.
2017
Persistent link: https://www.econbiz.de/10011685173
Saved in:
10
Pretty vacant? Implications of neglect and emptiness for urban aesthetics place branding
Warnaby, Gary
;
Medway, Dominic
- In:
Handbook on place branding and marketing
,
(pp. 219-235)
.
2017
Persistent link: https://www.econbiz.de/10011685196
Saved in:
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