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~person:"Bang, Nguyen"
~person:"Kim, Minjeong"
~subject:"Brand"
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Online retailing
17
Online-Handel
17
Consumer behaviour
13
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Customer satisfaction
6
Electronic Commerce
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USA
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United States
6
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E-commerce
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Kundenzufriedenheit
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Bang, Nguyen
Kim, Minjeong
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The international journal of bank marketing : IJBM
1
The service industries journal
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ECONIS (ZBW)
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Conceptualization and assessment of E-service quality for luxury brands
Kim, Jung-Hwan
;
Kim, Minjeong
- In:
The service industries journal
40
(
2020
)
5/6
,
pp. 436-470
Persistent link: https://www.econbiz.de/10012208579
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2
Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Khian Sin Ong
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
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