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~person:"Bang, Nguyen"
~person:"Meffert, Heribert"
~person:"Plasman, Robert Alain"
~person:"Rugman, Alan M."
~subject:"Brand management"
~type_genre:"Fallstudie"
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Markenmanagement : identitätsorientierte Markenführung und praktische Umsetzung ; mit Best Practice-Fallstudien
Meffert, Heribert
(
ed.
);
Burmann, Christoph
(
contributor
); …
-
2005
-
2., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10002536862
Saved in:
2
Markenmanagement : Grundfragen der identitätsorientierten Markenführung ; mit Best Practice-Fallstudien
Meffert, Heribert
(
ed.
)
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001639661
Saved in:
3
Asia branding : connecting brands, consumers and companies
Bang, Nguyen
(
ed.
);
Melewar, T. C.
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011854639
Saved in:
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