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~person:"Bang, Nguyen"
~person:"Schmid, Stefan"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Fallstudie"
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Brand management
37
Markenführung
37
Consumer behaviour
36
Konsumentenverhalten
36
Beziehungsmarketing
24
Relationship marketing
24
Brand image
22
Markenimage
22
Brand
13
Markenartikel
13
Corporate reputation
11
Customer satisfaction
11
Firmenimage
11
Kundenzufriedenheit
11
Einzelhandel
9
Marketing management
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Marketingmanagement
9
Retail trade
9
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7
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6
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6
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Gerechtigkeit
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Großbritannien
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Aufsatz in Zeitschrift
Fallstudie
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68
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5
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Bang, Nguyen
Schmid, Stefan
Han, Heesup
96
Kumar, V.
96
Melewar, T. C.
88
Vrontis, Demetris
86
Homburg, Christian
82
Gierl, Heribert
71
Herrmann, Andreas
70
Mattila, Anna S.
70
Pitt, Leyland F.
70
Bruhn, Manfred
67
Svensson, Göran
66
Loureiro, Sandra Maria Correia
62
Verhoef, Peter C.
62
Walsh, Gianfranco
62
Dwivedi, Yogesh Kumar
60
Grewal, Dhruv
59
Cheng, T. C. E.
56
Palmatier, Robert W.
56
Hollebeek, Linda D.
54
Law, Chun Hung Roberts
54
Foroudi, Pantea
53
Phau, Ian
51
Gil Saura, Irene
50
Lusch, Robert F.
50
Swoboda, Bernhard
49
Tadajewski, Mark
49
Thrassou, Alkis
49
Ko, Eunju
48
O'Cass, Aron
48
Smith, Alan D.
48
Henneberg, Stephan
47
Romaniuk, Jenni
47
Skiera, Bernd
47
Calantone, Roger J.
46
Hunt, Shelby D.
46
Merrilees, Bill
46
Pelsmacker, Patrick de
46
Ruyter, Ko de
46
Thaichon, Park
46
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The marketing review
7
Journal of strategic marketing
5
International studies of management and organization
4
Journal of business research : JBR
4
Asia-Pacific journal of business administration
3
Marketing intelligence & planning
3
The journal of brand management : an international journal
3
International business review : the official journal of the European International Business Academy
2
Journal of retailing and consumer services
2
Strategien der Internationalisierung : Fallstudien und Fallbeispiele ; mit ca. 160 Abbildungen und 400 Fragen und Aufgaben
2
Strategien der Internationalisierung : Fallstudien und Fallbeispiele ; mit mehr als 260 Fragen und Aufgaben
2
Technological forecasting & social change : an international journal
2
The international journal of bank marketing : IJBM
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
Business process management journal
1
Corporate reputation review : an international journal
1
Die Betriebswirtschaft : DBW
1
Electronic markets : the international journal on networked business
1
European journal of marketing : EJM
1
European management journal
1
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information technology and management
1
International journal of contemporary hospitality management
1
International journal of electronic customer relationship management : IJECRM
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of services, economics and management
1
International journal of technology management : IJTM
1
Journal of global marketing
1
Journal of marketing for higher education
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of service theory and practice : JSTP
1
Journal of targeting, measurement and analysis for marketing
1
Journal of travel and tourism marketing
1
Journal of vacation marketing : an international journal
1
Marketing : ZFP ; journal of research and management
1
Qualitative market research : an international journal
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ECONIS (ZBW)
73
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73
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date (oldest first)
1
Attracting talent through diversity at the top : the impact of TMT diversity and firms' efforts to promote diversity on employer attractiveness
Dauth, Tobias
;
Schmid, Stefan
;
Baldermann, Sebastian
; …
- In:
European management journal
41
(
2023
)
1
,
pp. 9-20
Persistent link: https://www.econbiz.de/10014281782
Saved in:
2
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
3
Conceptualising and validating the social capital construct in consumer-initiated online brand communities (COBCs)
Li, Stacey
;
Modi, Pratik
;
Wu, Meng-Shan
;
Chen, Cheng-Hao
; …
- In:
Technological forecasting & social change : an …
139
(
2019
),
pp. 303-310
Persistent link: https://www.econbiz.de/10012132520
Saved in:
4
Impact of perceived social media
marketing
activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
Saved in:
5
Brand innovation and social media : knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Chen, Junsong
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 11-25
Persistent link: https://www.econbiz.de/10011422679
Saved in:
6
International standardization and adaption of products : combining the fit approach and the profit logic
Kotulla, Thomas
;
Schmid, Stefan
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
4
,
pp. 180-198
Persistent link: https://www.econbiz.de/10011602898
Saved in:
7
Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
Saved in:
8
Exploring the role of the online customer experience in firms' multi-channel strategy : an empirical analysis of the retail banking services sector
Klaus, Philipp
;
Bang, Nguyen
- In:
Journal of strategic marketing
21
(
2013
)
5
,
pp. 429-442
Persistent link: https://www.econbiz.de/10009781100
Saved in:
9
Impact of CRM strategy on relationship commitment and new product development : mediating effects of learning from failure
Bang, Nguyen
;
Chen, Junsong
;
Foroudi, Pantea
;
Yu, Xiaoyu
; …
- In:
Journal of strategic marketing
30
(
2022
)
5
,
pp. 443-480
Persistent link: https://www.econbiz.de/10013370891
Saved in:
10
A framework of place branding, place image, and place reputation : antecedents and moderators
Foroudi, Pantea
;
Gupta, Suraksha
;
Kitchen, Philip J.
; …
- In:
Qualitative market research : an international journal
19
(
2016
)
2
,
pp. 241-264
Persistent link: https://www.econbiz.de/10011598818
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