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~person:"Bang, Nguyen"
~subject:"Airline"
~subject:"Corporate image"
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Airline
Corporate image
Corporate reputation
17
Firmenimage
17
Brand management
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Markenführung
8
Public relations
8
Öffentlichkeitsarbeit
8
Brand image
6
Markenimage
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Brand architecture
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Markenarchitektur
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Reputation
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Corporate culture
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Unternehmenskultur
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Consumer behaviour
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Corporate Social Responsibility
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Bang, Nguyen
Foroudi, Pantea
6
Melewar, T. C.
6
Dennis, Charles
3
Ageeva, Elena
2
Amankwah-Amoah, Joseph
2
Balmer, John M.T.
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Foroudi, Mohammad Mahdi
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Giovanis, Apostolos
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Han, Heesup
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Jehn, Karen A.
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Krüger, Doris
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Scott, Elizabeth D.
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Wei, Yu-Chen
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Anam Iqbal
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Anitsal, Melek Meral
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Qualitative market research : an international journal
2
Corporate reputation review : an international journal
1
International journal of contemporary hospitality management
1
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ECONIS (ZBW)
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Fly me to the moon : from corporate branding orientation to retailer preference and business performance
Foroudi, Pantea
;
Foroudi, Mohammad Mahdi
;
Palazzo, Maria
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 78-112
Persistent link: https://www.econbiz.de/10012798182
Saved in:
2
A holistic framework of corporate website favourability
Ageeva, Elena
;
Foroudi, Pantea
;
Melewar, T. C.
;
Bang, Nguyen
- In:
Corporate reputation review : an international journal
23
(
2020
)
3
,
pp. 201-214
Persistent link: https://www.econbiz.de/10012296207
Saved in:
3
Exploring the corporate image formation process
Tran, Mai An
;
Bang, Nguyen
;
Melewar, T. C.
;
Bodoh, Jim
- In:
Qualitative market research : an international journal
18
(
2015
)
1
,
pp. 86-114
Persistent link: https://www.econbiz.de/10010491599
Saved in:
4
Corporate impression formation in online communities : a qualitative study
Willi, Christine Hallier
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Qualitative market research : an international journal
17
(
2014
)
4
,
pp. 410-440
Persistent link: https://www.econbiz.de/10010430667
Saved in:
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