//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bang, Nguyen"
~subject:"Brand management"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Aufsatzsammlung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Brand Management"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Konsumentenverhalten
Markenführung
35
Brand image
20
Consumer behaviour
20
Markenimage
20
Brand
13
Markenartikel
13
Corporate reputation
8
Firmenimage
8
Brand architecture
6
Higher education institution
6
Hochschule
6
Markenarchitektur
6
Beziehungsmarketing
5
Relationship marketing
5
Social Web
5
Social web
5
Brand reputation
4
Marketing management
4
Marketingmanagement
4
Brand loyalty
3
Customer satisfaction
3
Internet marketing
3
Kundenzufriedenheit
3
Online-Marketing
3
Place marketing
3
Reputation
3
Standortmarketing
3
Strategic management
3
Strategisches Management
3
Brand trust
2
Branding
2
Confidence
2
Corporate Social Responsibility
2
Corporate branding
2
Corporate culture
2
Corporate social responsibility
2
Führungsstil
2
Gastronomie
2
more ...
less ...
Online availability
All
Undetermined
28
Type of publication
All
Article
33
Book / Working Paper
2
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Aufsatzsammlung
Article in journal
35
Aufsatz im Buch
2
Book section
2
Collection of articles of several authors
2
Sammelwerk
2
Case study
1
Fallstudie
1
more ...
less ...
Language
All
English
35
Author
All
Bang, Nguyen
Melewar, T. C.
60
Loureiro, Sandra Maria Correia
36
Merrilees, Bill
34
Baumgarth, Carsten
30
Esch, Franz-Rudolf
30
Phau, Ian
30
Balmer, John M. T.
29
Christodoulides, George
25
Gupta, Suraksha
25
Han, Heesup
25
Ko, Eunju
25
Foroudi, Pantea
24
Guzman, Francisco
24
Veloutsou, Cleopatra
24
De Chernatony, Leslie
23
Diamantopoulos, Adamantios
23
Keller, Kevin Lane
23
Sarkar, Abhigyan
23
Vrontis, Demetris
23
Khan, Imran
22
Romaniuk, Jenni
22
Japutra, Arnold
21
Kunkel, Thilo
21
Burmann, Christoph
20
Hollebeek, Linda D.
20
Iglesias, Oriol
20
King, Ceridwyn
20
Pitt, Leyland F.
20
Rahman, Zillur
20
Roper, Stuart
19
Paul, Justin
18
Wiedmann, Klaus-Peter
18
Abratt, Russell
17
Dens, Nathalie
17
Fetscherin, Marc
17
Pelsmacker, Patrick de
17
Sarkar, Juhi Gahlot
17
Valette-Florence, Pierre
17
Casidy, Riza
16
more ...
less ...
Published in...
All
International studies of management and organization
4
Journal of business research : JBR
4
The marketing review
4
Asia-Pacific journal of business administration
3
Journal of strategic marketing
2
Marketing intelligence & planning
2
The journal of brand management : an international journal
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of global marketing
1
Journal of marketing for higher education
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of vacation marketing : an international journal
1
Technological forecasting & social change : an international journal
1
The international journal of bank marketing : IJBM
1
The journal of asset management
1
more ...
less ...
Source
All
ECONIS (ZBW)
35
Showing
1
-
10
of
35
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Fly me to the moon : from corporate branding orientation to retailer preference and business performance
Foroudi, Pantea
;
Foroudi, Mohammad Mahdi
;
Palazzo, Maria
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 78-112
Persistent link: https://www.econbiz.de/10012798182
Saved in:
2
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
3
A framework of brand-centred training and development activities, transformational leadership and employee brand support in higher education
Narissara Sujchaphong
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
The journal of asset management
27
(
2020
)
2
,
pp. 143-159
Persistent link: https://www.econbiz.de/10012298759
Saved in:
4
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
5
The rise of smart consumers : role of smart servicescape and smart consumer experience co-creation
Roy, Sanjit
;
Singh, Gaganpreet
;
Hope, Megan
;
Bang, Nguyen
; …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
15/16
,
pp. 1480-1513
Persistent link: https://www.econbiz.de/10012178642
Saved in:
6
Conceptualising and validating the social capital construct in consumer-initiated online brand communities (COBCs)
Li, Stacey
;
Modi, Pratik
;
Wu, Meng-Shan
;
Chen, Cheng-Hao
; …
- In:
Technological forecasting & social change : an …
139
(
2019
),
pp. 303-310
Persistent link: https://www.econbiz.de/10012132520
Saved in:
7
Impact of perceived social media marketing activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
Saved in:
8
Advancing Islamic branding : the influence of religious beliefs and religion-compliant product adoption
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Telewar, T. C.
; …
- In:
The marketing review
18
(
2018
)
1
,
pp. 25-39
Persistent link: https://www.econbiz.de/10011892845
Saved in:
9
Responsible brands vs active brands? : an examination of brand personality on brand awareness, brand trust, and brand loyalty
Molinillo, Sebastian
;
Japutra, Arnold
;
Bang, Nguyen
; …
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10011700781
Saved in:
10
Corporate identity and corporate branding
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011675575
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->