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~person:"Bang, Nguyen"
~subject:"Corporate culture"
~subject:"Corporate website favourability"
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Corporate culture
Corporate website favourability
Corporate reputation
8
Firmenimage
8
Public relations
8
Öffentlichkeitsarbeit
8
Corporate communication
3
Corporate image
3
Reputation
2
Unternehmenskultur
2
corporate communication
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Appearance
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Betriebliche Wertschöpfung
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Beziehungsmarketing
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Bibliometrics
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Bibliometrie
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Brand image
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China
1
Communication
1
Computer-mediated communication
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Corporate Social Responsibility
1
Corporate identity
1
Corporate identity management
1
Corporate personality
1
Corporate social responsibility
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Corporate website
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Definition
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Economics
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Finance and accounting
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Higher education institution
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Hochschule
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Kommunikation
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Literature review
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Loyalty
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Management
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Bang, Nguyen
Melewar, T. C.
14
Balmer, John M. T.
12
Clawson, James G.
10
Bühler, Heike
5
Foroudi, Pantea
5
Dürig, Uta-Micaela
4
Johansen, Trine Susanne
4
Kitchen, Philip J.
4
Niederhäuser, Markus
4
Podnar, Klement
4
Rosenberger, Nicole
4
Balmer, John M.T.
3
Berbegal-Mirabent, Jasmina
3
Cheney, George
3
Christensen, Lars Thøger
3
Goodman, Michael B.
3
Heller, Michael
3
Meng, Juan
3
Nielsen, Anne Ellerup
3
Sriramesh, Krishnamurthy
3
Weaver, C. Kay
3
Alegre, Inés
2
Anand, Vikas
2
Andersen, Sophie Esmann
2
Anderson-Meli, Lisa
2
Antonoff, Roman
2
Aplin-Houtz, Matthew
2
Balmern, John M. T.
2
Bardhan, Nilanjana
2
Bart, Christopher K.
2
Bartholmé, Roland H.
2
Bartkus, Barbara R.
2
Belasen, Alan T.
2
Bentele, Günter
2
Breznik, Kristijan
2
Brunninge, Olof
2
Bungarten, Theo
2
Bölling, Christoph
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Carroll, Craig E.
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Journal of marketing communications
2
Corporate reputation review : an international journal
1
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ECONIS (ZBW)
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A holistic framework of corporate website favourability
Ageeva, Elena
;
Foroudi, Pantea
;
Melewar, T. C.
;
Bang, Nguyen
- In:
Corporate reputation review : an international journal
23
(
2020
)
3
,
pp. 201-214
Persistent link: https://www.econbiz.de/10012296207
Saved in:
2
The role of corporate identity management in the higher education sector : an exploratory case study
Melewar, T. C.
;
Foroudi, Pantea
;
Dinnie, Keith
;
Bang, Nguyen
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10011880776
Saved in:
3
An investigation of the corporate identity construct in China : managerial evidence from the high technology industry
Bang, Nguyen
;
Melewar, T. C.
;
Japutra, Arnold
;
Han, Sung Ho
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 779-800
Persistent link: https://www.econbiz.de/10011976100
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