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~person:"Bang, Nguyen"
~subject:"Corporate culture"
~subject:"Social web"
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Corporate culture
Social web
Corporate reputation
8
Firmenimage
8
Public relations
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Öffentlichkeitsarbeit
8
Corporate communication
3
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3
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corporate communication
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Beziehungsmarketing
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Bibliometrics
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Brand image
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China
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Communication
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Computer-mediated communication
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Corporate Social Responsibility
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Corporate identity
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Corporate identity management
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Corporate personality
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Corporate social responsibility
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Corporate website
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Corporate website favourability
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Definition
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Economics
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Bang, Nguyen
Melewar, T. C.
15
Balmer, John M. T.
12
Clawson, James G.
10
Saxton, Gregory D.
10
Pleil, Thomas
8
Scott, David Meerman
8
Etter, Michael
7
Guo, Chao
7
Waters, Richard D.
6
Bühler, Heike
5
Camilleri, Mark Anthony
5
Komodromos, Marcos
5
Meng, Juan
5
Tindall, Natalie T. J.
5
Zerfaß, Ansgar
5
Bortree, Denise Sevick
4
Coombs, W. Timothy
4
Dürig, Uta-Micaela
4
Foroudi, Pantea
4
Ingenhoff, Diana
4
Johansen, Trine Susanne
4
Kitchen, Philip J.
4
Lee, Jung Wan
4
Maon, François
4
Niederhäuser, Markus
4
Pakura, Stefanie
4
Podnar, Klement
4
Romenti, Stefania
4
Rosenberger, Nicole
4
Rudeloff, Christian
4
Sriramesh, Krishnamurthy
4
Balmer, John M.T.
3
Becker, Kip
3
Beham, Frank
3
Berbegal-Mirabent, Jasmina
3
Berger, Bruce K.
3
Carroll, Craig E.
3
Cheney, George
3
Christensen, Lars Thøger
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Journal of marketing communications
2
Qualitative market research : an international journal
1
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ECONIS (ZBW)
3
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An investigation of the corporate identity construct in China : managerial evidence from the high technology industry
Bang, Nguyen
;
Melewar, T. C.
;
Japutra, Arnold
;
Han, Sung Ho
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 779-800
Persistent link: https://www.econbiz.de/10011976100
Saved in:
2
The role of corporate identity management in the higher education sector : an exploratory case study
Melewar, T. C.
;
Foroudi, Pantea
;
Dinnie, Keith
;
Bang, Nguyen
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10011880776
Saved in:
3
Corporate impression formation in online communities : a qualitative study
Willi, Christine Hallier
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Qualitative market research : an international journal
17
(
2014
)
4
,
pp. 410-440
Persistent link: https://www.econbiz.de/10010430667
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