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~person:"Bansod, Anirudha Vasant"
~person:"Stan, Valentina"
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Beziehungsmarketing
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Consumer behaviour
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Bansod, Anirudha Vasant
Stan, Valentina
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The journal of applied business research
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ECONIS (ZBW)
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Impact of Relational Marketing of Laptops: High Tech Product Adoptions in a Retail Setting
Bansod, Anirudha Vasant
-
2011
store
image
, salesperson likeability, relationship orientation, trust in salesperson, commitment to retail store and …
Persistent link: https://www.econbiz.de/10009480698
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2
Does consumer gender influence the relationship between consumer loyalty and its antecedents?
Stan, Valentina
- In:
The journal of applied business research
31
(
2015
)
4
,
pp. 1593-1604
Persistent link: https://www.econbiz.de/10011350484
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3
Antecedents of customer loyalty in the retailing sector : the impact of switching costs
Stan, Valentina
- In:
The journal of applied business research
31
(
2015
)
2
,
pp. 371-382
Persistent link: https://www.econbiz.de/10010526775
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