//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Baran, Roger J."
~type_genre:"Lehrbuch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Relationship marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
2
Kundenmanagement
2
Relationship marketing
2
Marketing management
1
Marketingmanagement
1
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Lehrbuch
Textbook
2
Language
All
English
2
Author
All
Baran, Roger J.
Armstrong, Gary
8
Bruhn, Manfred
7
Kotler, Philip
7
Foscht, Thomas
6
Swoboda, Bernhard
6
Buttle, Francis A.
5
Hollensen, Svend
5
Kumar, V.
5
Opresnik, Marc Oliver
4
Reinartz, Werner J.
4
Winkelmann, Peter
4
Ahearne, Michael
3
Belz, Christian
3
Bitner, Mary Jo
3
Castleberry, Stephen Bryon
3
Chaffey, Dave
3
Futrell, Charles M.
3
Gremler, Dwayne D.
3
Kreutzer, Ralf T.
3
Lucas, Robert W.
3
Maklan, Stan
3
Manning, Gerald L.
3
Reece, Barry L.
3
Tanner, John F.
3
Zeithaml, Valarie A.
3
Adolph, Thomas
2
Anderson, Rolph E.
2
Babin, Barry J.
2
Bieger, Thomas
2
Everling, Oliver
2
Ferrell, Odies C.
2
Galka, Robert J.
2
Hair, Joseph F.
2
Harvey, Jean
2
Johnston, Mark W.
2
Marshall, Greg W.
2
Mattmüller, Roland
2
Mehta, Rajiv
2
Meier, Andreas
2
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer relationship management : the foundation of contemporary marketing strategy
Baran, Roger J.
;
Galka, Robert J.
-
2017
-
Second edition
--
Relationship
marketing
and CRM -- Organization and CRM -- Data management and technology -- CRM and data management -- Technology …
Persistent link: https://www.econbiz.de/10011507544
Saved in:
2
CRM : the foundation of contemporary marketing strategy
Baran, Roger J.
;
Galka, Robert J.
-
2013
Persistent link: https://www.econbiz.de/10009728028
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->