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~person:"Bardhi, Fleura"
~person:"Schmid, Stefan"
~subject:"Brand management"
~type_genre:"Fallstudie"
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Brand management
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4
Markenführung
3
Sportartikelbranche
3
Sporting goods industry
3
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3
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adidas Group
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Reebok International Ltd. <Stoughton, Mass.>
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Bardhi, Fleura
Schmid, Stefan
Esch, Franz-Rudolf
13
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Melewar, T. C.
6
Bald, Thorsten
4
Foroudi, Pantea
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Rutenbeck, Henrik
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3
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Dev, Chekitan S.
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Eckhardt, Giana M.
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Langner, Tobias
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Lindgreen, Adam
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Steiner, Paul
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Hart, Susan
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Hatch, Mary Jo
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Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
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ECONIS (ZBW)
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Learning to play in the new "share economy"
Fournier, Susan
;
Eckhardt, Giana M.
;
Bardhi, Fleura
- In:
Harvard business review : HBR
91
(
2013
)
7/8
,
pp. 125-129
Persistent link: https://www.econbiz.de/10009777915
Saved in:
2
Markenführung in der "Share Economy"
Fournier, Susan
;
Eckhardt, Giana M.
;
Bardhi, Fleura
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
11
,
pp. 90-97
Persistent link: https://www.econbiz.de/10010193184
Saved in:
3
The acquisition of Reebok by Adidas
Schmid, Stefan
;
Dauth, Tobias
;
Kotulla, Thomas
- In:
Fallstudien zum Internationalen Management : Grundlagen …
,
(pp. 713-731)
.
2011
Persistent link: https://www.econbiz.de/10009307522
Saved in:
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