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~person:"Barhorst, Jennifer Brannon"
~person:"Bauer, Hans H."
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Search: subject:"Virtuelle Realität"
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Virtual reality
8
Virtuelle Realität
8
Consumer behaviour
5
Konsumentenverhalten
5
Deutschland
4
Germany
4
Confidence
3
Interactive media
3
Interaktive Medien
3
Online retailing
3
Online-Handel
3
Vertrauen
3
Augmented reality
2
Avatar
2
Beziehungsmarketing
2
Customer service
2
Experiential marketing
2
Experiment
2
Holiday behaviour
2
Kundenservice
2
Relationship marketing
2
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2
AR
1
Atavar
1
Attitudes towards destination
1
Brand management
1
Cognition
1
Community
1
Customer experience
1
Customer satisfaction
1
Event marketing
1
Event-Marketing
1
Flow
1
Gemeinschaft
1
Immersion
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Kognition
1
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German
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Barhorst, Jennifer Brannon
Bauer, Hans H.
Castronova, Edward
26
Jung, Timothy
15
Loureiro, Sandra Maria Correia
15
Dieck, M. Claudia tom
13
Rauschnabel, Philipp A.
10
Barnes, Stuart J.
8
Flavián Blanco, Carlos
8
Priddat, Birger P.
8
Ruyter, Ko de
8
Wagner, Gert G.
8
Bell, Mark W.
7
Fiedler, Marina
7
Wood, Natalie T.
7
Haruvy, Ernan
6
Holtbrügge, Dirk
6
Ibáñez-Sánchez, Sergio
6
Leimeister, Jan Marco
6
Orús, Carlos
6
Pantano, Eleonora
6
Schenk, Michael
6
Vartiainen, Matti
6
Bigné Alcañiz, J. Enrique
5
Chesney, Thomas
5
Chylinski, Mathew
5
Heller, Jonas
5
Innocenti, Alessandro
5
Kaluza, Bernd
5
Lee, Seung Hwan Mark
5
Lehdonvirta, Vili
5
McLean, Graeme J.
5
Meißner, Martin
5
Pannicke, Danny
5
Papagiannidis, Savvas
5
Rao, N. Raghavendra
5
Reiß, Michael
5
Scholz, Christian
5
Ale Ebrahim, Nader
4
Baier, Daniel
4
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Journal of business research : JBR
2
Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
1
Psychology & marketing
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
8
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1
Exploring mental time travel experiences and their influence on behavioral intentions and learning
Barhorst, Jennifer Brannon
;
Krey, Nina
;
McLean, Graeme J.
- In:
Psychology & marketing
40
(
2023
)
8
,
pp. 1615-1633
Persistent link: https://www.econbiz.de/10014338309
Saved in:
2
Examining the influence of virtual reality tourism on consumers' subjective wellbeing
McLean, Graeme J.
;
Alyahya, Mansour Abdullah
;
Barhorst, …
- In:
Tourism management perspectives : TMP
46
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014310301
Saved in:
3
Transcending reality : introducing mental time travel experiences and their ability to influence brand outcomes
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Krey, Nina
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304064
Saved in:
4
Blending the real world and the virtual world : exploring the role of flow in augmented reality experiences
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Shah, Esta
; …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 423-436
Persistent link: https://www.econbiz.de/10012420427
Saved in:
5
Virtuelle Verkaufsberater in interaktiven Medien
Bauer, Hans H.
;
Neumann, Marcus M.
;
Mäder, Ralf
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 215-234)
.
2008
Persistent link: https://www.econbiz.de/10003762130
Saved in:
6
Virtuelle Verkaufsberater in interaktiven Medien
Bauer, Hans H.
;
Neumann, Marcus M.
;
Mäder, Ralf
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 215-234)
.
2007
Persistent link: https://www.econbiz.de/10003566368
Saved in:
7
Virtuelle Verkaufsberater in interaktiven Medien : eine experimentelle Untersuchung zur Wirkung von Avataren in interaktiven Medien
Bauer, Hans H.
(
contributor
);
Neumann, Marcus M.
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10002898019
Saved in:
8
Die Virtuelle Gemeinschaft als Instrument des Customer Relationship Management
Bauer, Hans H.
(
contributor
)
- In:
Internet-Marketing : marktorientiertes E-Business in …
,
(pp. 325-371)
.
2001
Persistent link: https://www.econbiz.de/10001615400
Saved in:
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