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~person:"Barhorst, Jennifer Brannon"
~person:"Huang, Tseng-Lung"
~subject:"Relationship marketing"
~subject:"Tourism marketing"
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Relationship marketing
Tourism marketing
Virtual reality
8
Virtuelle Realität
8
Consumer behaviour
7
Konsumentenverhalten
7
Augmented reality
4
Holiday behaviour
4
Urlaubsverhalten
4
Customer satisfaction
3
Kundenzufriedenheit
3
Tourism
3
Tourismus
3
Tourismusmarketing
3
Brand management
2
Cognition
2
Experiential marketing
2
Kognition
2
Markenführung
2
Tourism industry
2
Tourismuswirtschaft
2
Willingness to pay
2
Zahlungsbereitschaftsanalyse
2
AR
1
Anticipated relaxation
1
Attitudes towards destination
1
Augmented reality mirror
1
Beziehungsmarketing
1
COVID-19
1
Consumer delight
1
Coronavirus
1
Customer experience
1
Destination visit intention
1
Digitalisierung
1
Digitization
1
Disruptive technology
1
Embodied cognition theory
1
Emotion
1
Event marketing
1
Event-Marketing
1
Experiment
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Barhorst, Jennifer Brannon
Huang, Tseng-Lung
Ruyter, Ko de
4
Chylinski, Mathew
3
Flavián Blanco, Carlos
3
Heller, Jonas
3
Ibáñez-Sánchez, Sergio
3
Mahr, Dominik
3
McLean, Graeme J.
3
Orús, Carlos
3
Alyahya, Mansour Abdullah
2
Backman, Kenneth
2
Backman, Sheila J.
2
Ciaramitaro, Barbara L.
2
Dieck, M. Claudia tom
2
Hilken, Tim
2
Huang, Yu-chih
2
Jung, Timothy
2
Keeling, Debbie Isobel
2
Leimeister, Jan Marco
2
Liu, Ben Shaw-ching
2
Moorhouse, Natasha
2
Schmitt, Bernd
2
Wetzels, Martin
2
Abass, Alaa
1
Ahmad, Hassan
1
Ahuvia, Aaron C.
1
Ali, Faizan
1
Ali, Fayaz
1
Andonopoulos, Vicki
1
Andreassen, Tor W.
1
Arlt, Wolfgang
1
Ashraf, Abdul R.
1
Aziz, Heba
1
Bachvarov, Angel
1
Baker, Jeff
1
Baker, Melissa A.
1
Bal, Anjali
1
Balasubramanian, Kandappan
1
Balderjahn, Ingo
1
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Technological forecasting & social change : an international journal
2
Journal of business research : JBR
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
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1
Examining the influence of
virtual
reality
tourism on consumers' subjective wellbeing
McLean, Graeme J.
;
Alyahya, Mansour Abdullah
;
Barhorst, …
- In:
Tourism management perspectives : TMP
46
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014310301
Saved in:
2
Delineating the role of mood maintenance in augmenting reality (AR) service experiences : an application in tourism
Huang, Tseng-Lung
;
Tsiotsou, Rodoula H.
;
Liu, Ben Shaw-ching
- In:
Technological forecasting & social change : an …
189
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014266207
Saved in:
3
Transcending reality : introducing mental time travel experiences and their ability to influence brand outcomes
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Krey, Nina
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304064
Saved in:
4
Augmented reality is human-like : how the humanizing experience inspires destination brand love
Huang, Tseng-Lung
;
Liu, Ben Shaw-ching
- In:
Technological forecasting & social change : an …
170
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012805983
Saved in:
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