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~person:"Barhorst, Jennifer Brannon"
~subject:"Immersion"
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Immersion
Consumer behaviour
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Virtual reality
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Virtuelle Realität
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Barhorst, Jennifer Brannon
Hess, Thomas
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Journal of business research : JBR
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ECONIS (ZBW)
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Transcending reality : introducing mental time travel experiences and their ability to influence brand outcomes
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Krey, Nina
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304064
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