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~person:"Barkhof, Andrea"
~person:"Stiller, Bettina"
~subject:"Direktmarketing"
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Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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Die haptische Gestaltung von Direct Mailings : konzeptionelle Überlegungen und empirische Befunde zur Kundenwahrnehmung
Barkhof, Andrea
;
Mann, Andreas
- In:
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. …
,
(pp. 209-228)
.
2015
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