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~person:"Barnes, Donald C."
~subject:"Kundenzufriedenheit"
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Kundenzufriedenheit
Consumer behaviour
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Geschenk
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Gifts
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Barnes, Donald C.
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Journal of marketing theory and practice : JMTP
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After-service gifts : evaluating how presence, context and value impact customer satisfaction and customer delight
Barnes, Donald C.
;
Krämer, Tobias
;
Gouthier, Matthias
; …
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
3
,
pp. 343-357
Persistent link: https://www.econbiz.de/10012607658
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