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~person:"Barnes, Liz"
~person:"Choi, Tsan-Ming"
~subject:"Brand image"
~type_genre:"Aufsatz im Buch"
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Country of origin effect : looking back and moving forward
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Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Country of origin effect : looking back and moving forward
,
(pp. 20-39)
.
2019
Persistent link: https://www.econbiz.de/10012008489
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