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~person:"Baron, Steve"
~person:"Bauer, Hans H."
~subject:"Beziehungsmarketing"
~subject:"Markenführung"
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Search: subject_exact:"Dienstleistungsmarketing"
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Beziehungsmarketing
Markenführung
Dienstleistungsmarketing
18
Services marketing
18
Deutschland
7
Dienstleistungsqualität
7
Germany
7
Service quality
7
Dienstleistung
5
Marketing
4
Relationship marketing
4
Estimation
3
Schätzung
3
Consumer behaviour
2
Customer satisfaction
2
Electronic Commerce
2
Hotel industry
2
Hotellerie
2
Konsumentenverhalten
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Kundenzufriedenheit
2
Marketing management
2
Marketingmanagement
2
Airline
1
Befragung
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Brand management
1
Bundling strategy
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Conjoint analysis
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Conjoint-Analyse
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Customer value
1
Development theory
1
Dienstleistungssektor
1
E-commerce
1
Electronic Banking
1
Electronic banking
1
Entwicklungstheorie
1
Event marketing
1
Event-Marketing
1
Fluggesellschaft
1
Forschung
1
Hotel
1
India
1
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Baron, Steve
Bauer, Hans H.
Bruhn, Manfred
12
Grönroos, Christian
8
Stauss, Bernd
8
Lusch, Robert F.
6
Bitner, Mary Jo
5
Rust, Roland T.
5
Vargo, Stephen L.
5
Ahlert, Dieter
4
Gremler, Dwayne D.
4
Helmig, Bernd
4
Huang, Ming-Hui
4
Wieseke, Jan
4
Zeithaml, Valarie A.
4
Baglieri, Enzo
3
Benkenstein, Martin
3
Berry, Leonard L.
3
Burmann, Christoph
3
Corsten, Hans
3
Dev, Chekitan S.
3
Freiling, Jörg
3
Harris, Lloyd C.
3
Iacobucci, Dawn
3
Jaakkola, Elina
3
Lemon, Katherine N.
3
McColl-Kennedy, Janet R.
3
Meffert, Heribert
3
Ostrom, Amy L.
3
Sichtmann, Christina
3
Aarikka-Stenroos, Leena
2
Adhikari, Atanu
2
Ahlert, Martin
2
Akaka, Melissa Archpru
2
Alexander Joseph Ibnu Wibowo
2
Bamert, Thomas
2
Becker, Peter
2
Bumbacher, Urs
2
Carrubbo, Luca
2
Conze, Oliver
2
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Sage library in marketing
2
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
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ECONIS (ZBW)
5
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The creation of the sub-discipline of services marketing
Baron, Steve
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008664678
Saved in:
2
The development of ideas for the marketing of services
Baron, Steve
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008664679
Saved in:
3
Services marketing : text and cases
Baron, Steve
;
Harris, Kim
;
Hilton, Toni
-
2009
-
3. ed.
Persistent link: https://www.econbiz.de/10003754631
Saved in:
4
Aufbau und Steuerung von Dienstleistungsmarken
Bauer, Hans H.
;
Kuester, Sabine
;
Huber, Frank
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 459-472)
.
2008
Persistent link: https://www.econbiz.de/10003588831
Saved in:
5
Patientenbindung durch Kommunikation : Impulse für das Pharmamarketing
Bauer, Hans H.
;
Hahn, Olaf
;
Hammerschmidt, Maik
-
2006
Persistent link: https://www.econbiz.de/10003381641
Saved in:
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