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~person:"Baron, Steve"
~person:"Berry, Leonard L."
~subject:"Beziehungsmarketing"
~subject:"Markenführung"
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Search: subject_exact:"Dienstleistungsmarketing"
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Beziehungsmarketing
Markenführung
Dienstleistungsmarketing
15
Services marketing
15
Dienstleistung
5
Dienstleistungsqualität
5
Relationship marketing
5
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5
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4
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3
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6
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Baron, Steve
Berry, Leonard L.
Bruhn, Manfred
12
Grönroos, Christian
8
Stauss, Bernd
8
Lusch, Robert F.
6
Bitner, Mary Jo
5
Rust, Roland T.
5
Vargo, Stephen L.
5
Ahlert, Dieter
4
Gremler, Dwayne D.
4
Helmig, Bernd
4
Huang, Ming-Hui
4
Wieseke, Jan
4
Zeithaml, Valarie A.
4
Baglieri, Enzo
3
Benkenstein, Martin
3
Burmann, Christoph
3
Corsten, Hans
3
Dev, Chekitan S.
3
Freiling, Jörg
3
Harris, Lloyd C.
3
Iacobucci, Dawn
3
Jaakkola, Elina
3
Lemon, Katherine N.
3
McColl-Kennedy, Janet R.
3
Meffert, Heribert
3
Ostrom, Amy L.
3
Sichtmann, Christina
3
Aarikka-Stenroos, Leena
2
Adhikari, Atanu
2
Ahlert, Martin
2
Akaka, Melissa Archpru
2
Alexander Joseph Ibnu Wibowo
2
Bamert, Thomas
2
Bauer, Hans H.
2
Becker, Peter
2
Bumbacher, Urs
2
Carrubbo, Luca
2
Conze, Oliver
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Sage library in marketing
2
Corporate brand and corporate reputation
1
Handbook of relationship marketing
1
Journal of service research : JSR
1
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ECONIS (ZBW)
6
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Motivating customers to adhere to expert advice in professional services : a medical service context
Seiders, Kathleen
;
Flynn, Andrea Godfrey
;
Berry, Leonard L.
- In:
Journal of service research : JSR
18
(
2015
)
1
,
pp. 39-58
Persistent link: https://www.econbiz.de/10010483440
Saved in:
2
The creation of the sub-discipline of services marketing
Baron, Steve
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008664678
Saved in:
3
The development of ideas for the marketing of services
Baron, Steve
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008664679
Saved in:
4
Branding labour-intensive services
Berry, Leonard L.
;
Lampo, Sandra S.
-
2009
Persistent link: https://www.econbiz.de/10003785146
Saved in:
5
Services marketing : text and cases
Baron, Steve
;
Harris, Kim
;
Hilton, Toni
-
2009
-
3. ed.
Persistent link: https://www.econbiz.de/10003754631
Saved in:
6
Relationship marketing of services
Berry, Leonard L.
- In:
Handbook of relationship marketing
,
(pp. 149-170)
.
2000
Persistent link: https://www.econbiz.de/10001559313
Saved in:
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